#18446
Mentioned in 2 episodes
The 22 Laws of Category Design
Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different
Book •
The 22 Laws of Category Design provides a roadmap for entrepreneurs and marketers to create new categories, redefine existing ones, and build lasting companies.
It offers practical advice and case studies on how to apply Category Design principles to achieve exponential growth and market dominance.
It offers practical advice and case studies on how to apply Category Design principles to achieve exponential growth and market dominance.
Mentioned by
Mentioned in 2 episodes
Mentioned by 
Christopher Lochhead
370 snips
How to become a category pirate | Christopher Lochhead (author of Play Bigger, Niche Down, Category Pirates, more)
Mentioned as one of the books co-authored by Chris Lockhead.
26 snips
404 Is Agentic AI the End of SaaS as We Know It? | DisrupTV
