Seth Godin's Startup School

Earwolf & Seth Godin
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7 snips
Jan 7, 2013 • 29min

Distinct and Direct

On the final episode of Seth Godin’s Startup School we learn the importance of being distinct and direct. Seth explains why people at the top get hurt last, why e-mail is the best direct connection to your customers, and why it’s important to have your own distinct voice. Seth shares a technique to get an appointment with impossible to reach top decision makers, discusses why it’s better to act like you don’t have money now, and tells us why he’d rather spend 4 years writing a blog before writing a book in order to build an audience. He also talks about how not to get sued, giving people a souvenir to remember you by, and the rules on naming your company.
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32 snips
Dec 31, 2012 • 38min

The ShipIt Journal

This week Seth takes the group through The ShipIt Journal. Seth talks about figuring out what the hard part of your project is, describes the difference between perfect and good enough, and explains why shame is the project killer.
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12 snips
Dec 24, 2012 • 17min

Building The Truth

On this week’s episode of Seth Godin’s Startup School we learn how to build the truth and why trust is at the heart of all transactions. Seth discusses why Amazon is successful, the difference between a CFO & COO, and the importance of an advisory board.
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27 snips
Dec 17, 2012 • 23min

The Dip

This week Seth talks about the ins and outs of The Dip . Seth explains why you shouldn’t start a project unless you are prepared to reach the end, how finding your fear will benefit in the long run, and answers questions from the group regarding The Dip. Be sure to pick up a copy Seth’s book The Dip .
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7 snips
Dec 10, 2012 • 18min

Cash Flow

On this week’s episode of Seth Godin’s Startup School we learn how to solve the cash flow problem. Seth discusses why people are rarely motivated by money, how people can’t tell you what to do if you don’t run out of cash, and raising money & treating it as it’s the last money you’ll ever have.
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26 snips
Dec 3, 2012 • 26min

Tactics

Learn about the tactics that will make your dream into a business on today’s episode of Seth Godin’s Startup School. Seth discusses the Yellow Pages, WTF with Marc Maron, and the roadblock in pricing. Seth also talks about cheerleading, having a partner who will have your back, and explains the purpose of a Cap Table.
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7 snips
Nov 26, 2012 • 19min

Compromising

Seth explains what compromises you’re going to have to make to get what you want on today’s episode of Seth Godin’s Startup School. Seth talks about finding out what your feeder channel is, the story behind charity, and why it’s better to do the hard work first.
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11 snips
Nov 19, 2012 • 20min

Making Ideas Travel

Figure out how to help your ideas travel on today’s episode of Seth Godin’s Startup School. Seth talks about how getting rejected early is helpful, the sale cycle, and Bob Lefsetz’s email newsletter.
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14 snips
Nov 12, 2012 • 19min

Advertising and Competitors

Seth answers questions from the group regarding advertising on this week’s episode of Seth Godin’s Startup School. Seth discusses false objection, dealing with competitors in the marketplace, and taking the marshmallow.
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13 snips
Nov 5, 2012 • 30min

Raising Money

Learn about the different ways on how to raise money and how to pay that money back on today’s episode of Seth Godin’s Startup School. Seth discusses television, the importance of advertising, and the long tail.

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