Seth Godin's Startup School

Cash Flow

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Dec 10, 2012
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ADVICE

Let Customers Fund Growth

  • Get customers to fund your business so cash flow, not investors, decides your destiny.
  • If you don't run out of cash, no one can tell you what to do.
ANECDOTE

Hiring Choices At Yoodine

  • At Yoodine Seth offered hires either more salary with little equity or less salary with more equity and everyone picked higher pay.
  • When Yoodine later sold, those hires resented him despite their own choices.
INSIGHT

Money Is A Story, Not A Prime Mover

  • Money motivates people only up to a point; the story they tell themselves matters more.
  • Align rewards with the behaviors you actually want, not with raw pay or equity myths.
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