Seth Godin's Startup School

The Dip

27 snips
Dec 17, 2012
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INSIGHT

Starting Is Praised; Finishing Is Rare

  • Society celebrates starting projects but rarely finishing them, which makes finished outcomes scarce and valuable.
  • Scarcity of finishers explains why specialists (e.g., surgeons) command disproportionate rewards.
ANECDOTE

The Paris Meeting Thought Experiment

  • Seth describes a thought experiment where two strangers must meet in Paris to split an inheritance.
  • Most people pick a single iconic meeting spot like the Eiffel Tower, illustrating how concentrated choices create winners.
INSIGHT

Be The Best In Your World

  • Being seen as the best in a defined world produces outsized benefits in trust, revenue, and influence.
  • The internet amplifies the winner-take-most effect, making single winners more likely.
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