Seth Godin's Startup School cover image

The Dip

Seth Godin's Startup School

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Don't Start a Project Unless You're Ready to Go to the End

Don't start anything unless you've invested what it's going to take to finish it, he says. For me, i start writing ten books a year and then one of them is the next book. So there's all this thrashing that happens at the beginning that doesn't count. The idea is not to say, iam committing to having a sound thing. It's, i'm going to stick with this building and organization until i do. There will be lots of detours and dead ends along the way, but that doesn't matter. I will deal with the hard part of getting through it because when i get on the other side, it's worth it.

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