Seth Godin's Startup School cover image

The Dip

Seth Godin's Startup School

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Quitting Early When It's Cheap Is Not a Dead End

It's way better to sign up for a path where you know there is an outcome. There are 50 year olds who have gone from the couch to finishing the boston marathon. You become that person who can stare down the thing that gets everybody else to quit. The ninth time you do it is when it's going to work, and so that is what you need to be laying tracks for.

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