The Best in the World

The goal in whatever we build is to be the best in the world at it. And thanks to the internet, it's easier for there just to be one. You come out way ahead in trust, in revenue, in profitability if you are seen as the best in world. Best doesn't mean the most expensive or the most supreme or the fanciest. The one that i choose is the best, because why would i pick anything other than my best option? It's a book about quitting. One, quitting is underrated. That we quit things all the time. Most of you don't still take ballet lessons some when some people in this room, when you were four, had a