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Ideas Need a Medium to Travel
- Ideas need a horse, a medium, to travel effectively to others.
- Positioning ideas next to well-known concepts helps people understand and remember them better.
Leverage Known Concepts For Positioning
- Use known reference points to quickly explain your idea by comparing it to existing products.
- Clearly state how yours is better or different to gain mental foothold in the listener's mind.
Start Simple With Email Marketing
- Avoid spending money on complicated technology first; use simple tools like email to share your idea.
- Deliver content directly to people's inboxes for better engagement and sharing than expecting visits to websites.