Seth Godin's Startup School cover image

Making Ideas Travel

Seth Godin's Startup School

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The Biggest Challenge in the Music Industry

When you've established credibility and respect with the circle of people you've worked with in the past, now you're ready to go to a bigger, wider world. The challenge is that your winning strategy doesn't carry a lot of water when you go talk to strangers. So i made the decision four years ago that i was no longer going to writefo strangers, that i no longer want any new readers,. And i'm not going to dumb down my covers and my writing and titles to make new people want to read me.

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