Seth Godin's Startup School

Compromising

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Nov 26, 2012
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INSIGHT

Separate Viability From Purpose

  • Will it work and is this what you should do are separate questions you must answer independently.
  • Decide whether the work fits what you truly want before worrying about external validation.
ADVICE

Decide Which Compromises You’ll Make

  • Identify what you're willing to compromise to get what you want and be explicit about it.
  • Choose the scale and shape of your venture that makes your eyes light up, not what pleases others.
INSIGHT

Price Is A Signal, Not Just Cost

  • Price and cost are different: price reflects perceived value and market positioning.
  • Charge what signals your value; lower-cost alternatives won't change that perception.
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