AI Snips
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Sell Ads With Measurable Impact
- Sell advertising based on measurable results, not vanity metrics like open rate or clicks.
- Offer trials that prove value, then charge when the ad drives actual customer purchases.
Handle False Objections Smartly
- Recognize false objections during sales; they are often excuses to avoid committing.
- Probe deeper to understand true concerns instead of accepting surface reasons to say no.
Trust Builds Big Brand Success
- Big brand advertising focuses on building trust over long periods, not immediate clicks.
- Customer acquisition cost thresholds determine sustainable ad spend in direct marketing.