
Advertising and Competitors
Seth Godin's Startup School
00:00
What Do You Think About Selling Advertising?
Most advertising is purchased by people who do not want to know if it works. Most advertising is bought by big companies and their head agencies. And you don't need everybody, especially at the scale we're talking about,. for the kind of stuff you just need the passionate fugue. So don't worry about mackere at all.
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