Are You Going to Compete With Them?

There are two kinds of markets. One is big enough that you can afford to a waste some samples, and the other is so small you can't. You have to build an organization that matches the mine set or the people you want to sell to. The last part, and then i'm losing voice, i wrap up after this last part, is the world view of the purchaser. They're probably not going to tell you the real problem. So you have to listen and diagnose what they really need.