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Advertising and Competitors

Seth Godin's Startup School

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What's the Value of a Click?

Most of the time, when you are making a sail you will be confronted with false objections. In h e case of selling advertising, which i've been selling my whole life, the false objections are unbelievable. I wouldn't go in with some fancy story about open rate, because that's not what really makes brands byots, not so much. And we have false obje it doesn't come and yell, ampire car, that's not and yelled,. well, actually, you're goingin to end up byingour car that's not yellow.

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