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Advertising and Competitors

Seth Godin's Startup School

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How Many People Are in Their Community?

When i was selling to amazon in the old days, jeff basel said to everybody on the staff, you can buy as many newcut sas you want for 33 dollars each or less. That's what drives real big adspents. If he had been wrong, they woud have gone bankrupt. Anda you say they're building a community, so you can go into their community and say, how many people are in their community? Do they come back every day? Or do they come back never? Becausei it's like knocking over a hornet's nest - if just a couple f hornets fly out, probbly, not a lot going on. But

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