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You Are The Architect
- Starting a business is like being an architect: you choose the land, materials, and scale.
- Your design choices determine whether your work reaches the world.
Presentation Matters As Much As Quality
- Crafting how you package and present work matters as much as its intrinsic quality.
- Good work can fail if you ignore the map from creator to audience.
Comedy Illustrates Market Fit
- Seth uses Marc Maron's WTF podcast and stand-up comedy to show shipping and marketing matter.
- Jerry Seinfeld became hugely successful because he figured out how to bring material to market, not just because he was funny.