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Tactics

Seth Godin's Startup School

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How to Sell Ads in the Yellow Pages

The way the yellow pages became a multi billion dollar company is this, it was a partnership between a t and. R donnelly prints lots of stuffdin ought to cut down s make yellow page books. 18 t figured out how to sell ads in the yellow pages. Piza is the biggest category in the whole yellow pages. Almost everywhere the salesman goes into the piza place,. 99 times out of a hundred, you don't get to meet the owner. This is a big problem in your industry and lots of industries.

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