AI Snips
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Transcript
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Match Product To Medium
- Choose a product that matches the medium's strengths before you scale distribution channels.
- Seth explains Amazon picked books because they are uniform, have list prices, and huge variety enabling low-cost online retail.
Trust Determines Transaction Design
- Trust is the fundamental currency in every transaction and varies by channel.
- Seth shows pricing, freebies, or in-person presence must align with how much trust the buyer has in the medium.
Start Free Online To Earn Trust
- If you launch a service online, consider offering it free or low-cost until trust is earned.
- Charge only after repeated value delivery when users are hooked and trusting the interaction.