
Building The Truth
Seth Godin's Startup School
00:00
The Only Way to Promote Yourself Is to Hire a C O O
The only way to promote yourself, if you're the boss, is to hire someone who does your day job. There's nothing built into the structure of your business that forces you to do stuff you don't want. A c f o is not a glorified bookkeeper; they are in charge of thinking about money. Do not hire a public company c f o to come work for your little private company. They will drive you crazy. But if you can find some who's ready to think about money and rationalize the moneyo, i did. I'm working my way up to c oo. You do that first, much easier to hire a parttime c f o.
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