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Building The Truth

Seth Godin's Startup School

00:00

How to Sell a Psychology Service on the Web

When you think about which place you want to sell is, what is a natural thing that fits? And remember that at the heart of all transactions is trust. All the advantages amazon have do not exist if you're selling fruit make sense. If it's theyon line sight, it' better be free at first. Because why on earth would some one pay 50 bucks so they could press a button and a stranger could talk to them on the computer? This is not going to happen, right? So these are all complicated pieces that fit into what story are you telling and how are you building truth?

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