Seth Godin's Startup School

Raising Money

13 snips
Nov 5, 2012
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

The TV Long Tail Insight

  • The asset underlying television has shifted from limited channels to countless niche channels on the "long tail."
  • Success comes from owning a small, trusted niche tribe, not competing for mass audience attention.
ANECDOTE

Kevin Rose's Independent TV Show

  • Kevin Rose started a casual weekly internet talk show that gained 100,000 viewers without traditional TV constraints.
  • Growing such a channel could have changed TV's rules by directly reaching half a million viewers.
ADVICE

Target Indispensable Microcultures

  • Focus on indispensable microcultures rather than mass culture to build an audience.
  • Serve a passionate niche that can't live without your channel to earn attention or money sustainably.
Get the Snipd Podcast app to discover more snips from this episode
Get the app