AI Snips
Chapters
Transcript
Episode notes
The TV Long Tail Insight
- The asset underlying television has shifted from limited channels to countless niche channels on the "long tail."
- Success comes from owning a small, trusted niche tribe, not competing for mass audience attention.
Kevin Rose's Independent TV Show
- Kevin Rose started a casual weekly internet talk show that gained 100,000 viewers without traditional TV constraints.
- Growing such a channel could have changed TV's rules by directly reaching half a million viewers.
Target Indispensable Microcultures
- Focus on indispensable microcultures rather than mass culture to build an audience.
- Serve a passionate niche that can't live without your channel to earn attention or money sustainably.