Make Money Owning a Tiny Slice of the Long Tail

If you built a channel that had attention and trust, everything else will take care of itself. The easiest way to do it is to understand that the long tail does not reward mass culture. It rewards indispensable microculture. If you made a channel about tattoos, people into tattoos could not live without you. But if you make a channel that's a sort of variation of the jersey shore, we got lots of alternatives.