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Raising Money

Seth Godin's Startup School

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Are You Part of a Tribe?

Chief financial officers are often part of a tribe in that they read the gap standards. The key is figuring out what anchors you say out loud at the beginning, to make sure the two of you are on the same team. If some one's not in the tribe but sells that job, i don't i can make the sale to them. They realized that was the hard part of this product, not making the software; it's how do i make people trust I'm going to solve their problems?

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