Are You Going to Give Them the Money Back?

If you want an investor to be part of your business, don't have any golds. Business is rarely about selling the tribe and it's about a person in that slot. The only way they can get their money back is for you to sell them off. Be as clear as you can when talking to investors who are trying to help you set up your company. And lay out the foundational structure of it, not why you're doing it.