AI Snips
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Top Players Get Hurt Last
- People at the top of a failing industry get hurt last and can capitalize as the market shrinks.
- If you have reputation, double down on your category and harvest opportunities while others fumble.
Reinvest Cash, Act Like You Have None
- Reinvest every dollar from early sales back into growing the company rather than buying lifestyle upgrades.
- Act like you have no money so you can become a durable insurgent brand that eventually becomes a cash cow.
Prove Traction With Customers First
- Don't wait for big investors; prove traction with customers first and use that revenue to grow.
- Customers give nonrepayable capital and validate your work faster than investor pitches do.