Distinct and Direct
Seth Godin's Startup School
00:00
The Imprint Junk Is Invisible
You write down what you want an agreement to do. You do all the hard work of saying, what you want it to do. And then you go to the lawyer and say, all i am paying you to do is make an agreement that does this. But i'm not a lawyer, and if i'm wrong, i don't wato hear from you. So here's the thing about the vast majority of imprinted junk is it's invisible. The reason it's invisible iis expected. It doesn't houve to be some fancy thing from china or imprinted. It can be an object. A popsickle stick, and you're just always given out lolly
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