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Distinct and Direct

Seth Godin's Startup School

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Investing - What Does a Name Mean?

If you have a name that means something, people don't think much of you in the investment community. The vernacular in an industry matters on the web. Every english word with six or fewer letters is taken. You can neve be as long as you want, as long as we can remember it. And so again, depending on how big you want to be and how you want your customers to perceive you, early on, you are going pick a name that satisfies those girls.

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