Seth Godin's Startup School cover image

Distinct and Direct

Seth Godin's Startup School

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Introduction

i would argue that in almost every failing industry, the people in the top get hurt last. You can milk this cow for a really long time to come, if you choose. Insurgent brands never spin off their cash into new products or services. Your market isn't sitting right now and saying who's got some new data driven brand? That's not an insurgent brand which is so good at what it does.

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