The Practice Marketing Podcast
Neil Trickett, PT
Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential? The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less. Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010. Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets.His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.
Episodes
Mentioned books
Feb 12, 2024 • 47min
Ask These 5 Questions BEFORE You Work With Google Ads
Senior Google Ads Specialist discusses the value of expert help in managing Google Ads for medical practices. Topics include common pitfalls, benefits of tailored pitches, necessity of expert monitoring, avoiding bans, tracking metrics, and strategic budget allocation for successful campaigns.
Feb 5, 2024 • 16min
Know Your Numbers: Marketing Metrics You SHOULD Know
Learn how tracking marketing metrics can help your clinic attract more new patients and improve business performance. Explore key metrics such as website conversion rate, leads to evaluation conversion rate, patient reactivations, customer acquisition cost, and plan of care completion to take back control of your clinic volume and ensure growth and success.
Jan 29, 2024 • 21min
3 SEO Hacks for Medical Practice Owners
Discover 3 SEO hacks for medical practice owners to improve Google ranking and attract more patients. Learn about the SEO Trinity, optimizing websites, building online profiles, and technical enhancements for better SEO. Get essential tips on keyword optimization, business profiles, and listings for improved search engine visibility.
Jan 22, 2024 • 35min
How to Market Your Sports Medicine + Physio Practice w/ Julie Holmes
Julie Holmes, Clinic Director of Peak to Shore Physiotherapy & Sports Medicine, discusses marketing strategies for sports medicine and physio practices, the benefits of a multi-disciplinary clinic, community involvement, maximizing profitability by coordinating with other disciplines, challenges of multi disciplines in healthcare practice, and the success of working with Practice Promotions for marketing support and growth.
Jan 15, 2024 • 45min
Is Direct Mail Marketing Dead? Or Should Your Practice Be Using It?
McKenna Dance, Director of Print Marketing at Practice Promotions, discusses the relevance and effectiveness of direct mail marketing. They discuss the advantages of print marketing over digital ads and email. They emphasize the importance of targeting the right audience with unique and attention-grabbing materials. Additionally, they highlight the significance of building a strong brand, the power of print materials for older patients, and the potential of print marketing for healthcare practices. They also stress the importance of testing and tracking direct mail marketing strategies.
Jan 8, 2024 • 35min
5 Simple Steps to Give Your Clinic a Fresh Start in 2024 w/ Travis Robbins, PT
Travis Robbins, founder of Robbins Rehabilitation, and now from Next Level PT, shares his expertise in running a medical business. Topics discussed include the importance of billing and collections for practice owners, understanding billing rules and setting benchmarks, tracking key metrics for clinic success, building accountability and performance improvement through feedback and one-on-one meetings, and boosting clinics with the Hidden Millions Machine and Travis's book.
Jan 1, 2024 • 17min
8 Simple Google Hacks for Clinic Owners
This podcast discusses the importance of ranking high on Google for clinic owners. It emphasizes the patient's decision process, optimizing the Google business profile, common mistakes to avoid, and the review strategy for higher rankings.
Dec 25, 2023 • 10min
Top 3 Clinic Marketing Tips for the New Year [Christmas Special]
Learn valuable marketing tips for the new year, including improving online discoverability, gathering more reviews, and integrating them into your clinic's process. Emphasizes the importance of reviews and testimonials in marketing to attract new patients and potential employees. Provides suggestions for improving the patient journey and using videos to engage and educate patients.
Dec 11, 2023 • 1h 4min
Don’t Be Shy! Get More Google Reviews w/ David Lott, PT
David Lott, PT, shares strategies on increasing online reviews and conquering shyness. Importance of reviews in building trust and using QR codes on name badges for easy access. Leveraging Google reviews and Facebook accounts, tailoring strategies to demographics, and showcasing patient progress. Benefits of having a fitness center and the value of employee reviews for recruiting. Importance of prioritizing initiatives and educating staff.
Nov 13, 2023 • 56min
Gain Profit & Freedom In Your Practice in 2024
Neil interviews Nathan Shields, Founder of PT Owner's Club, who shares insights on regaining freedom and profitability in your clinic in 2024. The topics covered include transitioning from practitioner to business owner, maximizing profits through payment collection and financial understanding, the importance of upgrading your business operating system, creating and implementing standard operating procedures for success, and final words of advice for physical therapy owners.
