The Practice Marketing Podcast
Neil Trickett, PT
Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential? The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less. Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010. Then he founded Practice Promotions, a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets.His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.
Episodes
Mentioned books
Sep 11, 2023 • 49min
How to Market Your Multi-Location Clinic with Trilogy PT & Medically Oriented Gym
Learn marketing strategies for multi-location clinics from Sara Sam, Clinic leader from Trilogy PT. Topics include growth metrics, tracking key metrics, and generating revenue from cash-pay memberships. Explore the success of Trilogy PT's 6-location practice and the importance of tailored care plans for patient needs.
Aug 14, 2023 • 37min
The Secrets of Patient Marketing for Referrals and Reactivation
Neil and Billy Beaudreau discuss patient marketing for referrals and reactivations in physical therapy. They emphasize on growing customer list, reactivating past patients with email, and the power of print mail in increasing referrals. They also cover challenges in starting a practice during COVID-19, maintaining patient relationships, using email marketing for recruitment, working with Practice Promotions, and the importance of regular communication and repetition in patient marketing.
Jul 31, 2023 • 39min
How to Market to Patients With Email
Learn how to market to patients with email in this podcast. They discuss email subject lines that work, different types of email campaigns, and other email tips and tricks for PT, Rehab, or Chiro clinics. They also talk about staying connected with patients during the pandemic, the importance of email marketing, strategies for marketing to patients, the significance of brand recognition, and the importance of consistency and relatability in email marketing.
Jul 17, 2023 • 42min
Grow Your Business With Positivity with Dr. Michael Nula
Dr. Michael Nula, founder of Nula Training Systems®, shares insights on building systems in practices for efficiency and joy. Topics include systematizing business operations, franchise models, key metrics for clinic success, and encouraging support in private practice.
Jun 19, 2023 • 1h
Maximize Profits, Minimize Hours, and Enjoy Your Life with Jamey Schrier, PT
Expert PT owner Jamey Schrier shares tips on treating less, earning more, and enjoying life. Topics include transitioning from therapist to entrepreneur, seeking mentorship, time control, clear marketing systems, and the power of playbooks in business.
Jun 5, 2023 • 42min
The Power of Print Marketing for PTs
Dr. Tony Cere and Susan Martin from Kinetix PT discuss the success of print marketing in physical therapy. They share examples of patients attracted through newsletters and the effectiveness of rack cards in encouraging reviews. Additionally, they highlight the importance of sharing patient success stories and providing informative print materials. The speakers also emphasize the significance of having both print and digital marketing strategies for attracting new patients and maintaining communication.
May 22, 2023 • 53min
Transform From a PT to a Leader with Neil & Amy Trickett
Neil and Amy Trickett share their journey from physical therapists to practice owners, discussing challenges like when a doctor stopped referring patients. They highlight the importance of differentiating between being a PT and a business owner, running a business as a husband/wife team, and the evolution of their roles in a growing clinic.
May 8, 2023 • 41min
Maximizing Your Practice Profit with Eric Miller from Econologics Financial Advisors
Eric Miller from Econologics Financial Advisors shares tips on creating a profitable healthcare business, protecting assets, and prospering in a challenging economy. He discusses maximizing practice profitability, strategic decision-making, expanding clinic locations, managing cash flow, aligning personal and business finances, strategic tax planning, and maximizing practice value.
Apr 24, 2023 • 56min
How to Get the Most Results and $$ From Your Billing with Matt Slimming, PT, DPT
Are low reimbursements KILLING your practice? In this episode, Neil interviews Practice Promotions customer & billing expert Matt Slimming, PT, DPT. He'll teach you...How to increase gross revenue by up to 40% with improved billing! The #1 mistake to avoid The 4 key areas to focus on when it comes to billing and getting every cent you deserveMatt Slimming is the CEO of PT Pilot Billing and RCM and STAR Physical Therapy!Watch the episode here: https://youtu.be/ksIi2j9T9aI
Apr 10, 2023 • 45min
5 Ideas to Overcome the Slow Summer Months
Discover strategies for maintaining patient numbers and financial stability during the summer months. Learn the importance of accurate marketing effort estimation and continuous outreach to past patients. Explore different marketing strategies such as email campaigns, summer offers, and direct mailing campaigns. Find out how to overcome slow summer months in your clinic by implementing key marketing steps.
