Discover strategies for maintaining patient numbers and financial stability during the summer months. Learn the importance of accurate marketing effort estimation and continuous outreach to past patients. Explore different marketing strategies such as email campaigns, summer offers, and direct mailing campaigns. Find out how to overcome slow summer months in your clinic by implementing key marketing steps.
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Quick takeaways
Start marketing early to overcome the summer slump and avoid patient visit slowdowns.
Engage with past patients through newsletters, direct mail, and email campaigns to increase patient visit numbers during the summer slump.
Tailor marketing content to address summer-specific concerns and promote irresistible offers to attract new and repeat patients during the summer months.
Deep dives
Start Marketing Early and Increase Efforts
To overcome the summer slump and prevent slowdowns in patient visits, it is crucial to start marketing early and increase marketing efforts during the summer months. By planning ahead and putting more attention on marketing, clinics can maintain staff productivity and financial stability.
Prioritize Marketing to Past Patients
Marketing to past patients is essential, as they already know and trust the clinic. By utilizing newsletters, direct mail, and email campaigns, clinics can engage with past patients and encourage them to return for additional treatment. Consistent and targeted marketing to past patients can help increase patient visit numbers during the summer slump.
Focus on Seasonally Relevant Topics
To stay relevant and address patients' summer-specific concerns, clinics should tailor their marketing content to focus on seasonally relevant topics. This can include offering tips for staying active during the summer, addressing common summer injuries or conditions, and providing information about summer promotions or offers.
Create Irresistible Summer Offers
To attract new patients and encourage repeat visits, clinics can create and promote irresistible summer offers. These can include free screenings, discounts on cash-based services, or special promotions for specific conditions. Such offers can incentivize prospective patients to choose the clinic and increase patient numbers during the summer months.
Leverage Digital Advertising
Utilizing digital advertising, such as Google ads, can be highly effective in reaching potential patients and increasing clinic visibility. By strategically targeting relevant keywords and conditions, clinics can maximize their advertising budget and generate qualified leads. Digital advertising is a short-term strategy that can quickly yield results in terms of new patient acquisition.
If you want your clinic full in JULY, you have to start marketing in April!
In this webinar recording, PT marketing expert Neil Trickett will teach you want you can do NOW to make sure you have full schedules in June, July, and August.
Watch the full webinar here: https://practicepromotions.net/slow-summer-months-replay/
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