The Practice Marketing Podcast

Neil Trickett, PT
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Nov 24, 2025 • 39min

PT Clinic Goes From 6% Annual Growth to 20% in 6 Months!

⛰️ Has your growth hit a PLATEAU?The problem could be your marketing. Today, I’m talking to Zachary Taillie and Brett Barnes, Co-Owners of Alpine Physical Therapy and Sports Performance in Arvada, Colorado, just northwest of Denver. They started in 2020 and now have 5 therapists. They are having a GREAT year at Alpine. ✅In October, Alpine hit an all-time HIGH of patient visits. ✅Plus, in the past six months, their annual growth has gone from 6% to 20%.✅ They are also a delight to have as a Practice Promotions client. Today, Zach and Brett will share how they’ve used MARKETING to grow!Practice Promotions is the PT Marketing Agency You'll Wish You Hired First. Schedule a PT Marketing Strategy Call at PracticePromotions.Net.
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Nov 17, 2025 • 37min

PT Email Marketing Secrets

Need new patients NOW? In this live webinar replay, Neil goes over the SECRETS to writing and sending emails that actually get patients on your schedule.Plus, you will learn...💌 Subject lines that get patients BOOKING like crazy💌 Email marketing MISTAKES💌 What you need to do to start emailing patients THIS WEEKWatch the recording: https://go.practicepromotions.net/workshop-recordingsHere are THREE prewritten email campaigns that you can STEAL and Launch in less than 7 days. Want to learn more? Visit PracticePromotions.Net to get a FREE PT Marketing Master Strategy Call!
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Nov 10, 2025 • 48min

4 Physiotherapy Clinics in 3 Years w/ Andrew Dings

Today I’m talking to Andrew Dings. Andrew is a physiotherapist, an educator, and the owner of Anatomy Physiotherapy Clinic. He founded Anatomy in 2019, and within the last 3 years, Anatomy has grown to 4 clinic locations in Ottawa, Canada. Today, Andrew is going to talk about his growth journey, his phenomenal marketing results,  and why teaching is such an important part of his vision. He'll share how he got...15% website conversion rate – that’s 5x the industry average!Average cost per lead - $12.13!PLUS the great work he's doing for Physiotherapy advocacy!
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Nov 3, 2025 • 44min

Google Ads Secrets for Canadian Physiotherapists

Are you a physiotherapist who wants to BUILD your practice to a $10 Million business?Some of our clinics have done just that! One MAJOR tool you can use is Google Ads. But we get it -- the rules are different in the USA vs Canada. That's why today, we're interviewing Mahad: a former physiotherapist from Canada and a valuable member of our Google Ads PPC team. You'll learn...- How we run Google Ads for Canadian Physios-What keywords and campaigns are working right now- How to determine the RIGHT budget for you!
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Oct 27, 2025 • 46min

Plan Your Exit Now: Prepping Your Physical Therapy Business to Sell w / Jamey Schrier, PT

Today we’re talking to Jamey Schrier from Practice Freedom U. Jamey has helped hundreds of growth-minded practice owners achieve uncommon success without the burden of working excessively in the clinic. Today, we’re talking about something we don’t think about often: how are you going to exit your business? And how can you make your business attractive to future buyers – whether you plan to sell 1 year, 5, or 10 years from now.I sold my own PT practice back in 2010 and learned a lot, so I’m excited to talk about this.We'll discuss...- The biggest mistakes PT Owners make- What buyers are looking for (beyond revenue!)- The best time to sellBetter Marketing Makes Life Easier. Learn more about Practice Promotions' Physical Therapy Marketing services at PracticePromotions.Net.Jamey Schrier is actually Practice Promotion's official business coaching partner!Click here to learn about his PT Coaching services!
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Oct 20, 2025 • 47min

Focus on Patient Satisfaction w/ Heidi Jannenga, WebPT

Happy National PT Awareness Month!It's great time to focus on improving patient satisfaction. Today, I'm delighted to talk to Heidi Jannenga, PT, DPT, ATC; Co-Founder & Chief Clinical Officer of WebPT!Heidi is going to share some actionable strategies on how clinic leaders can use DATA to create a better experience for patients – oh, and improve your finances along the way.  You'll learn how to improve patient satisfaction in these 3 areas:Access and first impressions, Retention Lack of financial clarityYou deserve better marketing results. Learn more about our physical therapy marketing services & request your FREE "PT Better Marketing Kit" at http://practicepromotions.net/
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Oct 13, 2025 • 53min

Build a 7-Figure Practice w/ Darryl Yardley

Today’s guest is Darryl Yardley—physiotherapist, business leader, and the Chief Operating Officer of Clinic Accelerator, where he supports over 400 clinic owners across North America. Over the past decade, Darryl has mentored hundreds of physios and chiros, helping them grow from new grads to star clinicians, clinic directors, and even partners. He’s hired hundreds of clinicians, built his own 7-figure practice, and taught business and practice management at four Canadian universities, including Queen’s and Western, where he’s now Professor of Business and Leadership in Physical Therapy. Darryl’s superpower is turning complex clinic challenges into real growth strategies—without the fluff.Connect with Darryl at https://clinicaccelerator.com/ You deserve better marketing. Learn more at PracticePromotions.Net.
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Oct 6, 2025 • 47min

Google & AI Search For Physical Therapists

This week, we're playing the audio from Neil's recent LIVE workshop on Google & AI Search from September 2025. You'll learn...Patients now search online differently, and where to focus your efforts to get in front of them To create a massive online presence that puts your practice in front of more people who were not even aware of Physical TherapyTo optimize your Google Business and Apple Business Profile, to get your practice in the top 3 local map search boxAI, ChatGPT, and AEO are changing the game on search, and how to take advantage of this to position your practice in front of patientsTo use Instagram and Facebook Social Search Optimization (SSO) to get more new patients to you than ever beforeRegister for our NEXT live workshop on Thursday October 9 at 12:30pm Eastern! We'll be discussing "Get More New Patients for Less $$: How to Lower Patient Acquisition Cost With An Advanced Marketing Approach."Register here: https://go.practicepromotions.net/monthly-pt-marketing-workshop
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Sep 29, 2025 • 43min

Fix Your Mindset & Increase Cash Sales With Stephanie Telibasa, The Planning PT

You ever wish there were more POSITIVE voices in the PT industry? PT Owners who are optimistic about the future and focused on growing, not complaining?Well, I'm talking to one of those PTs today! In this episode, I interview Stephanie Telibasa, The Planning PT—a seasoned physical therapy business owner and PT business coach. As the owner of a thriving NYC practice that she runs remotely from Florida, Stephanie knows firsthand the power of SYSTEMS for scaling and simplifying operations. You'll learn....How Stephanie runs her NYC clinic from FloridaHer 4-step “SOAP” method, which been implemented in 32 practices across 13 states and 8 specialtiesHow to gain an “Evolved Mindset” in your practiceConnect with Stephanie on Instagram @theplanningpt! You can also learn more about her business coaching at theplanningpt.com.Better marketing makes it easier. Visit PracticePromotions.Net to see how better marketing can get you better profits, better results, and even better patients!
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Sep 22, 2025 • 52min

Get Un-STUCK in Your PT Business w / Jamey Schrier, PT

Feeling stuck in your PT practice? You’re not alone. Many private practice owners hit a wall where growth stalls, stress rises, and freedom feels out of reach. But here’s the truth—you don’t have to stay stuck. In this episode, I talk to Jamey Schrier, PT of Practice Freedom U. We break down why this happens and exactly what to do about it.We’ll cover:Why growth stalls in areas like marketing, finances, team management, and even leadership—and how to spark momentum again.The role of leadership and financial insight in breaking through plateaus and scaling like a CEO, not just a clinician.How to reclaim your freedom by building systems and a practice model that supports both growth and the lifestyle you want.If you’ve ever wondered why working harder doesn’t solve the problem—and what will—this episode is your roadmap to getting unstuck and moving your practice forward.Better Marketing Makes Life Easier. Learn more about Practice Promotions' Physical Therapy Marketing services at PracticePromotions.Net. Jamey Schrier is actually Practice Promotion's official business coaching partner!Click here to learn about his PT Coaching services! 

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