The Practice Marketing Podcast

In this episode, Aaron LeBauer—one of the leading advocates for cash-based physical therapy—shares how and why he built a thriving practice outside the insurance model.Why Cash Pay? Insurance limits patient care. Aaron started his own clinic to deliver better outcomes with fewer constraints.First Step for Insurance-Based Clinics: Start by offering one cash-pay service. Test interest and build confidence.Must-Have Systems:Clear pricing & value messagingLead follow-up processesStrong patient communicationHow to Communicate the Shift: Be upfront. Focus on results and quality. Offer transition options if needed.Marketing That Works:Educational contentCommunity outreachGoogle Ads & SEO for intent-based searchesChallenges vs. Advantages: Cash pay requires educating patients, but it also brings more freedom and attracts highly motivated clients.📌 Register for Aaron's free Masterclass - How to Launch & Grow Your Cash PT Practice: https://enroll.cashptblueprint.com/start-a-cash-based-practice-page About Aaron LeBauer, DPT As a business coach & mentor, Aaron LeBauer has helped 1000’s of passionate physical therapists build successful businesses without relying on insurance. He owns LeBauer Physical Therapy in Greensboro, NC, a multi-therapist, 100% cash-based physical therapy practice. Aaron's personal mission is to save 100 million people worldwide from unnecessary surgery by inspiring other healthcare providers to start their own businesses and learn how to market directly to their patients, not physicians.📚 Get OUR Market2Grow book!Learn how the top 10% of PT clinics grow their new patients online, hire top talent, and build profit in their businesses. Order your FREE copy of the Market2Grow Practice Strategy today!https://market2grow.net/

Do tariffs, trade wars, and recession fears keep you up at night?You don't need to panic. Really. Today, Neil interviews Eric Miller, Chief Financial Advisor of Econologics. Eric will give PT owners some advice on what to do and what NOT to do during uncertain economic times. I think by the end, you’ll feel a bit more in control and optimistic about your finances.Why you shouldn't panicWhat you CAN control What you can learn from the 2008 recession and COVID-19 crises📈 About Eric Miller Eric Miller is the Co-Owner and Chief Financial Advisor of Econologics, which helps practice owners get the financial advice they deserve. 🦁 Get the book: "How to Become a Financial Beast" He’s also the author of “How to Become a Financial Beast” which became an Amazon Best Seller in November of 2022.Get the training. Buy the book.📚 ...and get OUR Market2Grow book!Learn how the top 10% of PT clinics grow their new patients online, hire top talent, and build profit in their businesses. Order your FREE copy of the Market2Grow Practice Strategy today!https://market2grow.net/

All that you, your staff, & your PTs want to do is WIN. So how do you make that possible?In this episode, Neil talks with Greg Todd, PT about...How to set up your PT clinic so your PTs can win (get more time, and more money)Greg's revenue share model, in which some staff are "intrapreneurs" invested in the businessHow entrepreneurship saved Greg's marriage0% discharge -- why Greg doesn't believe in discharge, and why 40-50% of your patients should be joining your clinic's membership About Greg Todd, PTGreg Todd is a successful physical therapist, serial entrepreneur and coach. After five years of working on the WTA tour with pro tennis players, burnout hit. When his boss said “NO” to him taking time off, he was forced into entrepreneurship. He launched 3 businesses, and he succeeded with his own PT practice. One practice turned into three which combined have generated $30M+ in revenue to date.In 2009, Greg launched Smart Success Healthcare, a coaching and consulting company that’s been responsible for training 1000s of healthcare professionals (PTs, OTs, Dietitians, FitPros and 15 more specialties) to successfully start and scale online businesses.Greg’s goal is to transform the lives of 10,000 healthcare providers, freeing them from burnout and financial constraints so they can positively impact healthcare and enjoy a fulfilling life and career.💗 Connect with Greg on Instagram: https://www.instagram.com/gregtoddpt📚 Claim Your Free Market2Grow Book by Neil Trickett, PT What do the top 10% of PT clinics do to grow, hire, and profit better than anyone else? Learn when you claim your FREE Market2Grow book (for PT & Rehab Owners only).Click here to download: Market2Grow.Net

Does hiring a physical therapist feel IMPOSSIBLE? It doesn’t have to! In today's short podcast with CEO of Practice Promotions Neil Trickett, PT, you can follow these 5 tips to attract top talent effortlessly, streamline your hiring process, and build a high-performing team for long-term success!Enhance online discoverability & job visiblity Leverage Market2Hire for targeted recruitmentStreamline the interview processImprove candidate onboardingRetain & develop top talentYou don't want to miss this!Remember to order your free copy of the Market2Grow Practice Strategy: How the Top 10% of PT Clinics Grow, Hire, and Profit at Market2Grow.Net.

Do you want to create a hybrid insurance & cash PT practice?In 2025, moving towards a hybrid practice isn't an option -- it's a necessity.Today, Neil interviews Jessica Robins, Marketing Liaison, and Sara Samland, COO. They’re part of the team behind Trilogy Physical Therapy and Medically Oriented Gym, a fast-growing practice with six locations across Western New York.They’re combining expert care with fitness through their Medically Oriented Gym model—and getting big results.If you’re looking to grow your practice, this one’s packed with real-world strategies. We’ll dive into...- How they manage their PT & medically oriented gym (and help more patients with comorbidities get better faster!)- Why they chose Practice Promotions as their marketing partner-How Google Ads are helping them bring in more patients.Remember to order your free copy of the Market2Grow Practice Strategy: How the Top 10% of PT Clinics Grow, Hire, and Profit at Market2Grow.Net.

Dream of having 10+ clinics? Want to grow your clinic to a multi-location brand?Today, Neil interviews Bret Fairbanks, DPT, who has grown Pacific Pro PT to 14 locations across California and Tennessee. You'll learn...How to manage marketing across 10+ locationsWhat to do yourself vs what to hire outAdvice when opening location #2 or #3Remember to order your free copy of the Market2Grow Practice Strategy: How the Top 10% of PT Clinics Grow, Hire, and Profit at Market2Grow.Net. 

Do you struggle to come up with ideas for social media posts? Feel like you post all the time, but your clinic’s followers never seem to grow?Today, Neil interviews McKenna Dance, who has helped over 200 Practice Promotions clients grow their brands with print & social media marketing. You’ll learn…Top 3 trends in PT social media: bite-sized videos, local visibility, and showing patient storiesWhich channel to use: Facebook vs Instagram vs TikTokKey metrics to track You can download this month’s social media calendar at PracticePromotions.Net! 

Did you know that Neil owned his own PT practice in Florida for 8 years? In this special episode, Neil reflects back to when he was a 26-year-old new business owner, the biggest mistakes he made, and what he learned from them. Those big mistakes are...Assuming patients will just come in the door on their ownHiring the wrong peopleNot being proficient in finance Ever felt the same? Get even MORE practical advice when you claim your free Market2Grow book; details below...📚 Claim Your Free Market2Grow Book by Neil Trickett, PT What do the top 10% of PT clinics do to grow, hire, and profit better than anyone else? Learn when you claim your FREE Market2Grow book (for PT & Rehab Owners only).Visit Market2Grow.Net to get your free book!

Want to add cash pay to your practice, but don't know how to start? In this hilarious, wild ride of a podcast, guest speaker Steve Rapposelli, PT shares practical, actionable tips to get started with cash pay.You'll learn...How PTs can get in on $$ from the StretchLab & stretching gameWhy cash, speed, and EASE is a MUST for PT PracticesWhy your PTs CANNOT get involved with your stretching program5 simple steps to actually REALLY start cash payAbout Steve RapposelliStephen Rapposelli is a physical therapist and the co-owner of Performance Physical Therapy, a successful 2-location practice in Delaware! He also owns a 3-location stretching lab called StretchPlex.He’s also a business coach who helps PTs add on cash-based services to existing PT outpatient services. He added cash pay services to his OWN practice, and now he can help you add up to $900,000+ annually to top-line revenue.Connect with Steve on LinkedIn! He's happy to give away every secret he has.Also, don't forget to order your FREE copy of the Market2Grow Practice Strategy at Market2Grow.Net! 

What does every CEO of a PT clinic need to know?In this podcast, you'll get to hear from a $75 million PT CEO.Neil interviews Steve Anderson, DPT. Steve is the former CEO of Therapeutic Associates, and built that to a $75 Million dollar physical therapy practice with more than 80 outpatient clinics in Washington, Oregon and Idaho. Steve was the CEO for 19 years, from 1998 to 2016 – and, in total, worked at Therapeutic Associates for 37 years!He also served as the President of The Private Practice Section of APTA for 6 years between 2002 and 2008. Today, Steve will share his insights on the PT industry AND being the CEO of a large PT practice.