The Practice Marketing Podcast

This week, we're playing the audio from Neil's recent LIVE workshop on Google & AI Search from September 2025. You'll learn...Patients now search online differently, and where to focus your efforts to get in front of them To create a massive online presence that puts your practice in front of more people who were not even aware of Physical TherapyTo optimize your Google Business and Apple Business Profile, to get your practice in the top 3 local map search boxAI, ChatGPT, and AEO are changing the game on search, and how to take advantage of this to position your practice in front of patientsTo use Instagram and Facebook Social Search Optimization (SSO) to get more new patients to you than ever beforeRegister for our NEXT live workshop on Thursday October 9 at 12:30pm Eastern! We'll be discussing "Get More New Patients for Less $$: How to Lower Patient Acquisition Cost With An Advanced Marketing Approach."Register here: https://go.practicepromotions.net/monthly-pt-marketing-workshop

You ever wish there were more POSITIVE voices in the PT industry? PT Owners who are optimistic about the future and focused on growing, not complaining?Well, I'm talking to one of those PTs today! In this episode, I interview Stephanie Telibasa, The Planning PT—a seasoned physical therapy business owner and PT business coach. As the owner of a thriving NYC practice that she runs remotely from Florida, Stephanie knows firsthand the power of SYSTEMS for scaling and simplifying operations. You'll learn....How Stephanie runs her NYC clinic from FloridaHer 4-step “SOAP” method, which been implemented in 32 practices across 13 states and 8 specialtiesHow to gain an “Evolved Mindset” in your practiceConnect with Stephanie on Instagram @theplanningpt! You can also learn more about her business coaching at theplanningpt.com.Better marketing makes it easier. Visit PracticePromotions.Net to see how better marketing can get you better profits, better results, and even better patients!

Feeling stuck in your PT practice? You’re not alone. Many private practice owners hit a wall where growth stalls, stress rises, and freedom feels out of reach. But here’s the truth—you don’t have to stay stuck. In this episode, I talk to Jamey Schrier, PT of Practice Freedom U. We break down why this happens and exactly what to do about it.We’ll cover:Why growth stalls in areas like marketing, finances, team management, and even leadership—and how to spark momentum again.The role of leadership and financial insight in breaking through plateaus and scaling like a CEO, not just a clinician.How to reclaim your freedom by building systems and a practice model that supports both growth and the lifestyle you want.If you’ve ever wondered why working harder doesn’t solve the problem—and what will—this episode is your roadmap to getting unstuck and moving your practice forward.Better Marketing Makes Life Easier. Learn more about Practice Promotions' Physical Therapy Marketing services at PracticePromotions.Net. Jamey Schrier is actually Practice Promotion's official business coaching partner!Click here to learn about his PT Coaching services! 

You don't have reimbursement issues. You have revenue issues. In this short podcast, I'll share why cost-cutting isn't going to get you to growth, and why MARKETING may be the strange solution to your reimbursement problems.I also share how Practice Promotions clients have stopped complaining about insurance & started building profitable services in their business. You in?Want to actually GROW your physical therapy practice?Practice Promotions has helped 1200+ PT clinic locations grow their new patients with powerful marketing services. Schedule a "PT Marketing Master" Strategy Call at PracticePromotions.Net.

There's a lot of hype about using AI in your practice. But what are some REAL, practical ways to use AI to make your life easier in the clinic?In this episode, Neil talks with Rob Helton, Senior Vice President of Product at WebPT. They cover...Using AI for documentation - how voice to text can take your documentation from 1 hour to less than 10 minutesAI for billing (catch mistakes before you even submit!)AI tools for marketing, including email and social mediaThis is a really practical episode; enjoy!🤖 Join Neil for a LIVE Zoom workshop on "Google & AI Search for PT Clinics" THIS Friday September 12th at 12:30pm. We run these Zoom workshops every month; save your seat here: https://go.practicepromotions.net/monthly-pt-marketing-workshop

How did Practice Promotions client Steven Windwer grow Bay State Physical therapy from 1 location to 170?Learn all about it in this podcast episode!🔥 Fill Your Schedules With Done-For-You PT Marketing Services! 🔥Practice Promotions gives ambitious PT clinic owners ready-to-go marketing services. We work best with clinics that have 3 or more providers and make over $500,000 a year. Our main goal? To help you get more new patients and grow your clinic. Here’s what we’ll do for you…SEO & AEO Services Google Ads PPC New Website DesignSocial Media MarketingEmail MarketingDigital Newsletters Monthly ROI Reporting (includes REAL patient names)Your Team: Customer Success Manager, Google Ads Specialist, Website Designer, Graphic Designer, Patient Engagement Specialist, SEO SpecialistJust imagine if ALL OF THIS was done for you! Book a Strategy Call to Get a Quote TODAY at PracticePromotions.Net About Steven Windwer, PTToday’s guest is Steven Windwer — a physical therapist, chiropractor, and trailblazer in conservative healthcare. He's also been a Practice Promotions customer since 2018.In 1990, Steven founded Bay State Physical Therapy with a single clinic and a mission: to deliver exceptional, non-surgical, patient-centered care. Just five years later, he launched a Managing Partner model, that became the foundation for scaling across the Northeast.Under his leadership, Cypress Health Partners, Bay State Physical Therapy, MCR Chiropractic, and MVPT have grown to over 170 locations across five states, making them the Northeast’s largest provider of PT and chiropractic services. As CEO and now Executive Chairman, Steve has built high-performing teams, implemented scalable systems, and led with a focus on access, outcomes, and value. And for the last 7 years, Practice Promotions has had the pleasure of providing marketing support to the Cypress Health Partners brands.Steven is focused on strategy, leadership, and impact—when he’s not weightlifting, spinning, or, and I quote, “attempting to make golf an activity he enjoys.”

The insurance system is rigged against small private practices -- so how can PTs still WIN at billing? In this episode, Neil talks with Practice Promotions customer, DPT, and successful entrepreneur Motaz Ebeido. They discuss how Motaz helps PTs improve their practice revenue by 25% by streamlining the billing process -- from using the right codes to collecting what's owed to you. You'll learn...How much $$ most PTs leave on the table The value of hiring a billing company vs trusting just 1 billing specialistHow insurance companies are already using AI -- and how PTs can stay aheadIf you're wondering if it's FINALLY time you trust a PT billing company...it's probably past time. Connect with GoBill. 🏃‍♂️‍➡️💵 Connect with GoBill - Are you leaving money on the table? Learn about GoBill at GoBill.Co !GoBill helps providers improve their practice revenue by 25% with 360-integrated and HIPAA-compliant electronic billing services that streamline operations and increase reimbursements.📅 Low Patient Volume? Claim Your FREE 12-Month PT Marketing Ideas Wall Calendar! We've put together a physical wall calendar gives you 12 months of marketing ideas used by the TOP 10% of Physical Therapy, Rehab, and Multi-Discipline Practices!Boost New Patient Volume With 1 Simple Improvement Each Month!PLUS, Get 200+ PT Social Media Ideas! (3-4 post ideas per week)Includes Scannable QR Codes With Blogs, Podcasts, and Resources so you can implement your favorite ideas!Claim your free calendar today!About Motaz Ebeido, DPTMotaz Ebeido is the founder and CEO of Hands of Hope, a fast-growing physical therapy practice with 16 locations across New York. He’s also the founder of GoBill, a company that helps healthcare clinics run smoother and get paid faster with expert virtual front-desk assistants and billing pros. He's been a Practice Promotions marketing customer since 2024.With over 10 years of experience in both patient care and business ops, Motaz knows what it takes to grow a successful practice from the inside out. Whether it's building strong teams or fixing billing headaches, he’s all about helping clinics thrive.

It's 2025 -- and patients don't just search on Google anymore. They search for help on ChatGPT. They look at AI summaries. They ask Siri who the best physical therapist near them is. In this podcast, Neil talks about the Practice Visibility Blueprint - the 5 pillars of search engine optimization that every PT Owner needs to know in 2025. These are all things we are ALREADY doing for our customers. 🔎 [PDF] Download the Practice Visibility Blueprint & follow along with Neil: https://practicepromotions.net/downloads/ 🎥 [Zoom Session] Register for this month's Ultimate PT Marketing Workshop: https://go.practicepromotions.net/monthly-pt-marketing-workshopRequest a "PT Marketing Master" Strategy Call: https://practicepromotions.net/

It's no secret that insurance reimbursements for PT have not kept up with inflation and salaries. So how can you continue to serve patients and help your bottom line?In this podcast, Neil interviews Tony Cere, CEO of Kinetix PT. Tony has brought in powerful cash-pay services like laser therapy, NeuFit, NutraMetrix, and wellness programs that get patients excited—and results. He's also been a Practice Promotions client since 2017.Just last year, cash-based services have brought in...$300K in laser therapy$200K in revenue in other cash servicesListen to learn how YOU can get started with cash services that patients are EAGER to pay for!Join Neil on live monthly Zoom workshops! I'm starting something NEW!I am hosting monthly "Ultimate PT Marketing" workshops on Zoom, every second Thursday of the month.  This isn't a webinar --- this is a live Zoom room, where you can interact with me directly, ask for feedback on your website, etc. The first workshop is THURSDAY, August 14th, at 12:30pm Eastern. We'll discuss: The Direct-to-Consumer New Patient Workshop: How to Generate Significantly More New Patients Online Without Relying on Referrals. I don't expect it to be a ton of people, but I'm looking for like-minded clinic owners trying to grow. Register here: https://go.practicepromotions.net/monthly-pt-marketing-workshopAbout Our Guest: Tony Cere, PTTony Cere co-founded Kinetix Physical Therapy with his wife Melissa in 2008 with a mission to do things differently. Now, it’s grown to two locations, 24 employees, and Tony has brought in powerful cash-pay services like laser therapy, NeuFit, NutraMetrix, and wellness programs that get patients excited—and results. His bold approach has helped Kinetix grow fast, stand out from the crowd, and stay strong no matter what insurance does. He’s also been a Practice Promotions client since 2017.

What's the secret to a happy, functional, THRIVING PT clinic?How do you go from a clinic where the front desk doesn't look up when you come in...to a clinic that is buzzing with energy?It's all in how you LEAD.In this episode, Neil interviews Jennifer Raams, PT and former COO of Jaco Rehab in Hawaii. Jennifer helped turn a 60-person team into a thriving, high-performing organization -- AND was able to exit on her own terms. Today, she'll share how to create a clinic where people actually want to work. Excited for you to listen.About Jennifer Raams, PT and Business CoachConnect with Jennifer on LinkedIn: https://www.linkedin.com/in/jennifer-raams-executive-coach-9a92b293/Jennifer is an entrepreneur and leadership coach with 20 years of healthcare leadership experience. As the former COO of JacoRehab, she helped transform a 60-person team into a thriving, high-performing organization, building a culture of collaboration while driving growth and profitability. She knows the challenges of running a practice and specializes in helping leaders gain clarity, confidence, and emotional intelligence to build successful teams. After selling her practice, Jennifer transitioned to executive coaching, guiding businesses through leadership development, talent retention, and strategic growth.  She joined Practice Freedom U to help practice owners navigate challenges with clarity and confidence. 🔥 Fill Your Schedules With Done-For-You PT Marketing Services! 🔥Practice Promotions gives ambitious PT clinic owners ready-to-go marketing services. We work best with clinics that have 3 or more providers and make over $500,000 a year. Our main goal? To help you get more new patients and grow your clinic. Here’s what we’ll do for you…SEO & AEO Services Google Ads PPC New Website DesignSocial Media MarketingEmail MarketingDigital Newsletters Monthly ROI Reporting (includes REAL patient names)Your Team: Customer Success Manager, Google Ads Specialist, Website Designer, Graphic Designer, Patient Engagement Specialist, SEO SpecialistJust imagine if ALL OF THIS was done for you! Book a Strategy Call to Get a Quote TODAY at PracticePromotions.Net