The Practice Marketing Podcast

It's 2025 -- and patients don't just search on Google anymore. They search for help on ChatGPT. They look at AI summaries. They ask Siri who the best physical therapist near them is. In this podcast, Neil talks about the Practice Visibility Blueprint - the 5 pillars of search engine optimization that every PT Owner needs to know in 2025. These are all things we are ALREADY doing for our customers. 🔎 [PDF] Download the Practice Visibility Blueprint & follow along with Neil: https://practicepromotions.net/downloads/ 🎥 [Zoom Session] Register for this month's Ultimate PT Marketing Workshop: https://go.practicepromotions.net/monthly-pt-marketing-workshopRequest a "PT Marketing Master" Strategy Call: https://practicepromotions.net/

It's no secret that insurance reimbursements for PT have not kept up with inflation and salaries. So how can you continue to serve patients and help your bottom line?In this podcast, Neil interviews Tony Cere, CEO of Kinetix PT. Tony has brought in powerful cash-pay services like laser therapy, NeuFit, NutraMetrix, and wellness programs that get patients excited—and results. He's also been a Practice Promotions client since 2017.Just last year, cash-based services have brought in...$300K in laser therapy$200K in revenue in other cash servicesListen to learn how YOU can get started with cash services that patients are EAGER to pay for!Join Neil on live monthly Zoom workshops! I'm starting something NEW!I am hosting monthly "Ultimate PT Marketing" workshops on Zoom, every second Thursday of the month.  This isn't a webinar --- this is a live Zoom room, where you can interact with me directly, ask for feedback on your website, etc. The first workshop is THURSDAY, August 14th, at 12:30pm Eastern. We'll discuss: The Direct-to-Consumer New Patient Workshop: How to Generate Significantly More New Patients Online Without Relying on Referrals. I don't expect it to be a ton of people, but I'm looking for like-minded clinic owners trying to grow. Register here: https://go.practicepromotions.net/monthly-pt-marketing-workshopAbout Our Guest: Tony Cere, PTTony Cere co-founded Kinetix Physical Therapy with his wife Melissa in 2008 with a mission to do things differently. Now, it’s grown to two locations, 24 employees, and Tony has brought in powerful cash-pay services like laser therapy, NeuFit, NutraMetrix, and wellness programs that get patients excited—and results. His bold approach has helped Kinetix grow fast, stand out from the crowd, and stay strong no matter what insurance does. He’s also been a Practice Promotions client since 2017.

What's the secret to a happy, functional, THRIVING PT clinic?How do you go from a clinic where the front desk doesn't look up when you come in...to a clinic that is buzzing with energy?It's all in how you LEAD.In this episode, Neil interviews Jennifer Raams, PT and former COO of Jaco Rehab in Hawaii. Jennifer helped turn a 60-person team into a thriving, high-performing organization -- AND was able to exit on her own terms. Today, she'll share how to create a clinic where people actually want to work. Excited for you to listen.About Jennifer Raams, PT and Business CoachConnect with Jennifer on LinkedIn: https://www.linkedin.com/in/jennifer-raams-executive-coach-9a92b293/Jennifer is an entrepreneur and leadership coach with 20 years of healthcare leadership experience. As the former COO of JacoRehab, she helped transform a 60-person team into a thriving, high-performing organization, building a culture of collaboration while driving growth and profitability. She knows the challenges of running a practice and specializes in helping leaders gain clarity, confidence, and emotional intelligence to build successful teams. After selling her practice, Jennifer transitioned to executive coaching, guiding businesses through leadership development, talent retention, and strategic growth.  She joined Practice Freedom U to help practice owners navigate challenges with clarity and confidence. 🔥 Fill Your Schedules With Done-For-You PT Marketing Services! 🔥Practice Promotions gives ambitious PT clinic owners ready-to-go marketing services. We work best with clinics that have 3 or more providers and make over $500,000 a year. Our main goal? To help you get more new patients and grow your clinic. Here’s what we’ll do for you…SEO & AEO Services Google Ads PPC New Website DesignSocial Media MarketingEmail MarketingDigital Newsletters Monthly ROI Reporting (includes REAL patient names)Your Team: Customer Success Manager, Google Ads Specialist, Website Designer, Graphic Designer, Patient Engagement Specialist, SEO SpecialistJust imagine if ALL OF THIS was done for you! Book a Strategy Call to Get a Quote TODAY at PracticePromotions.Net 

Ever looked at a Stretch Lab and thought, "Hey...I could do that!"Well...you're right! And it might be easier to start than you think.Today, Neil interviews Kevin Flaherty, PT, who recently opened Flaherty Flex alongside his Flaherty Physical Therapy. Why PTs should sell stretchingHow Flaherty Flex will pay for itself in 3 months with 1 trainer & 400 square feetWhy Kevin encourages patients & staff to create a "Wellness Budget"It's a SUPER practical episode; I know you'll learn a lot. Connect with Steve Rapposelli, who helped Kevin kickstart "Flaherty Flex": https://www.linkedin.com/in/stephen-rapposelli-pt-ocs-0aaa638/ About Kevin Flaherty, PT, COMTKevin Flaherty is a physical therapist and the President of Flaherty Physical Therapy, a successful 2-location practice in Massachusetts.In May of this year, he also opened Flaherty Flex, which provides cash-pay assisted stretching, personal training, and compression recovery.Today, he’s going to share how PTs like you can add cash pay assisted stretching to your clinic! 📚 Join Our Online Community! We just started "Market2Grow for PTs" -- a community of online courses. Join now! https://www.skool.com/market2grow/about?ref=bbbc675419ff478789ef8072f068a719

PT Marketing Directors -- this episode is a MUST listen! Today, I interview Kayla George, the Chief Marketing Officer at JAG Physical Therapy, a 160+ location practice in New Jersey, New York, and Pennsylvania. Kayla has been with JAG since it was just a 1-location practice, and she has INVALUABLE advice on marketing, branding, and keeping up with digital trends.  You'll learn...What small clinics can do to build their BRANDHow JAG markets with digital marketing AND on the groundHow to keep your brand consistent with mergers and acquisitionsHow Kayla keeps up with digital trends while being a CMO & mother of 4About Kayla George, CMO of JAG PTKayla is a seasoned marketing and PR executive with over a decade of experience leading healthcare brands. At JAG PT, she’s been the driving force behind a multi-channel marketing strategy that’s helped position the company as an industry leader in a highly competitive space. From brand architecture and digital strategy, to mergers and acquisitions integration, and community engagement, Kayla has shaped the way JAG connects with patients and grows its footprint.Visit JAG here: https://www.jagpt.com/📽️ View Instant Video Demo of Ultimate PT Marketing SystemEver wonder what the TOP 10% of PT clinic owners do to market their business?It's this. 👇I put together a 2-minute video demo of the Ultimate PT Marketing System, which my team uses to help 1200+ Physical Therapy Clinics across North America get more new patients online.Watch Now: https://access.practicepromotions.net/instant

Do you have a passion for teaching PT? Want to make money with that?Tony Maritato, PT has MILLIONS of views on YouTube and Facebook for videos on total knee replacement, medicare billing, and more. "If I help patients, I'm only going to help a handful. If I help therapists, those therapists will help hundreds or thousands of people."In this podcast, you'll learn...How & why Tony started his YouTube channelThe power of building your PERSONAL brandWhy Tony thinks we should record EVERY patient interaction🔗 Connect with Tony on YouTube, Facebook, and LinkedIn!▶️ "Total Therapy Solutions" -- https://www.youtube.com/@totaltherapysolutions ▶️ "Learn Medicare Billing" https://www.youtube.com/@LearnMedicareBilling🔵 On Facebook - https://www.facebook.com/anthony.maritato.73 On LinkedIn - https://www.linkedin.com/in/anthony-maritato/📚 PLUS, learn how the top 10% of PT owners GROW, HIRE, and PROFIT when you get your free copy of the Market2Grow Book! Order your copy here: https://market2grow.net/

🍻 This week, Neil is joined by Jimmy McKay from the PT Pintcast! This is a fun, casual chat where you're SURE to learn at least 1 valuable thing about being a PT clinic owner. Highlights...Whether or not Jimmy really drinks a pint whenever he recordsDon't be a Karen who complains about insurance reimbursements -- they're never going up. Accept it. Find out how to succeedFind your "Ikigai" -- what you like, what you're good at, and what the world needsHow therapists can sell without feeling icky🍺 Listen to the PT Pintcast! Listen to the PT Pintcast EVERY DAY on Apple, Spotify, and wherever podcasts are found! Learn more at https://www.ptpintcast.com/. About Jimmy McKay, PTOnce a rock radio DJ, now a doctor of physical therapy — Jimmy McKay launched the PT Pintcast to spotlight the voices, ideas, and bold moves shaping the future of rehab. Since then, he's interviewed hundreds of guests (and probably spilled just as many pints) in his mission to make healthcare conversations way less boring and way more useful.Now, the PT Pintcast has been downloaded 5+ million times by listeners who want to think differently, act boldly, and grow smarter — whether they’re on the clinic floor, in class, or building their own empire.

In this episode, Aaron LeBauer—one of the leading advocates for cash-based physical therapy—shares how and why he built a thriving practice outside the insurance model.Why Cash Pay? Insurance limits patient care. Aaron started his own clinic to deliver better outcomes with fewer constraints.First Step for Insurance-Based Clinics: Start by offering one cash-pay service. Test interest and build confidence.Must-Have Systems:Clear pricing & value messagingLead follow-up processesStrong patient communicationHow to Communicate the Shift: Be upfront. Focus on results and quality. Offer transition options if needed.Marketing That Works:Educational contentCommunity outreachGoogle Ads & SEO for intent-based searchesChallenges vs. Advantages: Cash pay requires educating patients, but it also brings more freedom and attracts highly motivated clients.📌 Register for Aaron's free Masterclass - How to Launch & Grow Your Cash PT Practice: https://enroll.cashptblueprint.com/start-a-cash-based-practice-page About Aaron LeBauer, DPT As a business coach & mentor, Aaron LeBauer has helped 1000’s of passionate physical therapists build successful businesses without relying on insurance. He owns LeBauer Physical Therapy in Greensboro, NC, a multi-therapist, 100% cash-based physical therapy practice. Aaron's personal mission is to save 100 million people worldwide from unnecessary surgery by inspiring other healthcare providers to start their own businesses and learn how to market directly to their patients, not physicians.📚 Get OUR Market2Grow book!Learn how the top 10% of PT clinics grow their new patients online, hire top talent, and build profit in their businesses. Order your FREE copy of the Market2Grow Practice Strategy today!https://market2grow.net/

Do tariffs, trade wars, and recession fears keep you up at night?You don't need to panic. Really. Today, Neil interviews Eric Miller, Chief Financial Advisor of Econologics. Eric will give PT owners some advice on what to do and what NOT to do during uncertain economic times. I think by the end, you’ll feel a bit more in control and optimistic about your finances.Why you shouldn't panicWhat you CAN control What you can learn from the 2008 recession and COVID-19 crises📈 About Eric Miller Eric Miller is the Co-Owner and Chief Financial Advisor of Econologics, which helps practice owners get the financial advice they deserve. 🦁 Get the book: "How to Become a Financial Beast" He’s also the author of “How to Become a Financial Beast” which became an Amazon Best Seller in November of 2022.Get the training. Buy the book.📚 ...and get OUR Market2Grow book!Learn how the top 10% of PT clinics grow their new patients online, hire top talent, and build profit in their businesses. Order your FREE copy of the Market2Grow Practice Strategy today!https://market2grow.net/

All that you, your staff, & your PTs want to do is WIN. So how do you make that possible?In this episode, Neil talks with Greg Todd, PT about...How to set up your PT clinic so your PTs can win (get more time, and more money)Greg's revenue share model, in which some staff are "intrapreneurs" invested in the businessHow entrepreneurship saved Greg's marriage0% discharge -- why Greg doesn't believe in discharge, and why 40-50% of your patients should be joining your clinic's membership About Greg Todd, PTGreg Todd is a successful physical therapist, serial entrepreneur and coach. After five years of working on the WTA tour with pro tennis players, burnout hit. When his boss said “NO” to him taking time off, he was forced into entrepreneurship. He launched 3 businesses, and he succeeded with his own PT practice. One practice turned into three which combined have generated $30M+ in revenue to date.In 2009, Greg launched Smart Success Healthcare, a coaching and consulting company that’s been responsible for training 1000s of healthcare professionals (PTs, OTs, Dietitians, FitPros and 15 more specialties) to successfully start and scale online businesses.Greg’s goal is to transform the lives of 10,000 healthcare providers, freeing them from burnout and financial constraints so they can positively impact healthcare and enjoy a fulfilling life and career.💗 Connect with Greg on Instagram: https://www.instagram.com/gregtoddpt📚 Claim Your Free Market2Grow Book by Neil Trickett, PT What do the top 10% of PT clinics do to grow, hire, and profit better than anyone else? Learn when you claim your FREE Market2Grow book (for PT & Rehab Owners only).Click here to download: Market2Grow.Net