The Practice Marketing Podcast

Does hiring a physical therapist feel IMPOSSIBLE? It doesn’t have to! In today's short podcast with CEO of Practice Promotions Neil Trickett, PT, you can follow these 5 tips to attract top talent effortlessly, streamline your hiring process, and build a high-performing team for long-term success!Enhance online discoverability & job visiblity Leverage Market2Hire for targeted recruitmentStreamline the interview processImprove candidate onboardingRetain & develop top talentYou don't want to miss this!Remember to order your free copy of the Market2Grow Practice Strategy: How the Top 10% of PT Clinics Grow, Hire, and Profit at Market2Grow.Net.

Do you want to create a hybrid insurance & cash PT practice?In 2025, moving towards a hybrid practice isn't an option -- it's a necessity.Today, Neil interviews Jessica Robins, Marketing Liaison, and Sara Samland, COO. They’re part of the team behind Trilogy Physical Therapy and Medically Oriented Gym, a fast-growing practice with six locations across Western New York.They’re combining expert care with fitness through their Medically Oriented Gym model—and getting big results.If you’re looking to grow your practice, this one’s packed with real-world strategies. We’ll dive into...- How they manage their PT & medically oriented gym (and help more patients with comorbidities get better faster!)- Why they chose Practice Promotions as their marketing partner-How Google Ads are helping them bring in more patients.Remember to order your free copy of the Market2Grow Practice Strategy: How the Top 10% of PT Clinics Grow, Hire, and Profit at Market2Grow.Net.

Dream of having 10+ clinics? Want to grow your clinic to a multi-location brand?Today, Neil interviews Bret Fairbanks, DPT, who has grown Pacific Pro PT to 14 locations across California and Tennessee. You'll learn...How to manage marketing across 10+ locationsWhat to do yourself vs what to hire outAdvice when opening location #2 or #3Remember to order your free copy of the Market2Grow Practice Strategy: How the Top 10% of PT Clinics Grow, Hire, and Profit at Market2Grow.Net. 

Do you struggle to come up with ideas for social media posts? Feel like you post all the time, but your clinic’s followers never seem to grow?Today, Neil interviews McKenna Dance, who has helped over 200 Practice Promotions clients grow their brands with print & social media marketing. You’ll learn…Top 3 trends in PT social media: bite-sized videos, local visibility, and showing patient storiesWhich channel to use: Facebook vs Instagram vs TikTokKey metrics to track You can download this month’s social media calendar at PracticePromotions.Net! 

Did you know that Neil owned his own PT practice in Florida for 8 years? In this special episode, Neil reflects back to when he was a 26-year-old new business owner, the biggest mistakes he made, and what he learned from them. Those big mistakes are...Assuming patients will just come in the door on their ownHiring the wrong peopleNot being proficient in finance Ever felt the same? Get even MORE practical advice when you claim your free Market2Grow book; details below...📚 Claim Your Free Market2Grow Book by Neil Trickett, PT What do the top 10% of PT clinics do to grow, hire, and profit better than anyone else? Learn when you claim your FREE Market2Grow book (for PT & Rehab Owners only).Visit Market2Grow.Net to get your free book!

Want to add cash pay to your practice, but don't know how to start? In this hilarious, wild ride of a podcast, guest speaker Steve Rapposelli, PT shares practical, actionable tips to get started with cash pay.You'll learn...How PTs can get in on $$ from the StretchLab & stretching gameWhy cash, speed, and EASE is a MUST for PT PracticesWhy your PTs CANNOT get involved with your stretching program5 simple steps to actually REALLY start cash payAbout Steve RapposelliStephen Rapposelli is a physical therapist and the co-owner of Performance Physical Therapy, a successful 2-location practice in Delaware! He also owns a 3-location stretching lab called StretchPlex.He’s also a business coach who helps PTs add on cash-based services to existing PT outpatient services. He added cash pay services to his OWN practice, and now he can help you add up to $900,000+ annually to top-line revenue.Connect with Steve on LinkedIn! He's happy to give away every secret he has.Also, don't forget to order your FREE copy of the Market2Grow Practice Strategy at Market2Grow.Net! 

What does every CEO of a PT clinic need to know?In this podcast, you'll get to hear from a $75 million PT CEO.Neil interviews Steve Anderson, DPT. Steve is the former CEO of Therapeutic Associates, and built that to a $75 Million dollar physical therapy practice with more than 80 outpatient clinics in Washington, Oregon and Idaho. Steve was the CEO for 19 years, from 1998 to 2016 – and, in total, worked at Therapeutic Associates for 37 years!He also served as the President of The Private Practice Section of APTA for 6 years between 2002 and 2008. Today, Steve will share his insights on the PT industry AND being the CEO of a large PT practice. 

Today, we’re talking to Garrett Salpeter! With a background in engineering and neuroscience, he’s the founder of NeuFit and creator of the patented Neubie device. In business, he’s been a 3-time “Inc 5000 CEO” and his/NeuFit’s technology is used by hundreds of private practices as well as 50+ professional sports teams.He’s going to tell us about his journey to developing the NeuFit Method, which uses direct current stimulation to help rehabilitate patients! He’ll also share his journey from engineering student to a highly successful CEO.You'll learn...What NeuFit is -- and how it helps PTsHow to incorporate electrical stimulation into their treatment practice How to market/ sell cash pay or add-on services

This week, we're playing a webinar that Neil gave in March on how to attract more new patients on Google! On the podcast, you'll learn...How you can optimize your Google Business Profile to attract new patientsHow much $$ you should spend on Google Ads each monthIdeal patient acquisition cost Want to find out if you're #1 on Google in your city?Request a PT Marketing Master Strategy Call! On the call, one of our PT marketing experts will analyze your current marketing efforts & give you a custom growth plan to improve. Just book your call at: https://access.practicepromotions.net/strategy-call

Where did you start YOUR journey as a PT Owner? How have you grown?Today, Adam Schoenberg, PT shares his journey from intern, to a physical therapist, to the CEO and Owner of Atlas Physical Therapy & Sports Medicine, which is now a 4-location physical therapy practice in Saint Augustine, Florida. Adam has been involved in all facets of the business, from patient care, to management, to ownership. Today, he’ll share about his journey and what he’s learned about leadership, private practice growth, and ownership. You'll learn...Mindset shifts he had to make on his way to CEOHow he uses a manual scorecard to manage his 4 locationsHis biggest mistake as a CEOView Atlas Physical Therapy's website here: https://atlasphysicaltherapy.com/📚 Claim Your Free Market2Grow Book by Neil Trickett, PT What do the top 10% of PT clinics do to grow, hire, and profit better than anyone else? Learn when you claim your FREE Market2Grow book (for PT & Rehab Owners only).Visit Market2Grow.Net to get your free book!