The Practice Marketing Podcast
Neil Trickett, PT
Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential? The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less. Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010. Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets.His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.
Episodes
Mentioned books
Jan 19, 2026 • 49min
How I Market Our 7-Location PT Practice w/ Anna Starikov, Marketing Director
Marketing Directors, this one is for you!In today's episode, Neil talks to Anna Starikov, the Marketing Director at MTI Physical Therapy, a 7-location practice in Bellevue, Washington. She’s been there since 2013, so she’s got a LOT of experience in multi-location marketing and leading the practice’s marketing. MTI has also been a Practice Promotions client since 2017.Anna will share with us today, how she and MTI approaches filling the schedules for 44 providers! Whether you're a Marketing Director or a PT Owner looking to hire a marketing director, this episode is full of useful, practical advice!We're the PT Marketing Agency You'll Wish You Hired First. Check out our PT marketing services today at http://practicepromotions.net/!
Jan 12, 2026 • 40min
AI Marketing 101 for PT Owners
AI is changing EVERYTHING about PT Marketing -- and the clinics who don't change will be left behind. In this workshop recording, you'll get no-BS advice on...How patients search online in 2026What's more important: SEO vs AI SearchWhich "AI Marketing Agencies" you can trustWhat PT Owners really need to know to stay #1 on GoogleWhat's coming in AI Marketing for 2026 (Example: Google Ads in AI Summaries)Download Neil's slides & watch the recording here: https://go.practicepromotions.net/workshop-recordings
Jan 5, 2026 • 11min
3 Steps to Plan Your PT Marketing in 2026
Happy New Year! In today's short podcast, host Neil Trickett, PT share 3 simple steps to plan your PT marketing in 2026. Because here's the bottom line: marketing is what GROWS your clinic. But it can also be super frustrating! So today, Neil will give some specific marketing advice while he walks you through these 3 steps:Where do you want to go in 2026?Who do you need to get you there?What do you need to invest to reach your goals?After listening to this podcast, you'll have a clear idea of what you need to hit your new patient targets in 2026. Happy listening!
Dec 29, 2025 • 44min
Build a Physician Liaison Team That Works!
Want more doctor referrals? Ever thought about hiring a Physician Liaison?Today, I'm talking to Ryan Miller and Kalina Robles from Movement for Life, a 27-location physical therapy clinic that has a team of 5 physician liaisons! You'll learn...What physician liaisons doStats to track their progress What messaging and tactics work best for physician marketingLet's boost your doctor referrals!Learn more about Movement For Life at https://www.movementforlife.com/
Dec 22, 2025 • 52min
3 Front Desk Scripts to STOP Holiday Cancellations! w/ Dee Bills, Front Office Guru
Are holiday cancellations stressing you out?Dee Bills successfully built training systems and processes in her own PT practice resulting in consistent arrivals over 95% and a growth rate over 300%.Now, with Front Office Guru, she helps private practice owners build a WINNING front desk team…and crucially, stop losing MONEY from your front desk! Today, she’ll teach us how to prevent holiday cancellations before they start. You'll learn...How much money PTs lose from the front deskScripts for: standard plan of care, confirming appointments, and getting patients booked even when your schedule is fullCommon objections patients give during the holidaysThis is one episode you'll want your front desk to listen to!
Dec 15, 2025 • 13min
3 Signs It's Time to Hire a New PT Marketing Agency
Hiring the wrong agency—or the wrong employee—wastes your time, money, and can make you lose faith in marketing… or worse, yourself. That’s just wrong.Here are 3 signs it’s time to hire a new PT Marketing Agency for 2026:1️⃣ You want to grow by more than 10%. What got you here won’t get you to $5M or $10M. You need an agency that can scale with you. 2️⃣ You have more than 4 therapists. Doing everything yourself worked before—but now you need a full-service PT marketing team that drives SEO, new patients, and measurable growth. 3️⃣ You hate your current agency or website. If micromanaging them feels draining or money feels wasted… it’s time to switch.So be honest...is it time to hire a new agency? If so, we'd love to help. Practice Promotions is the PT Marketing Agency you'll WISH you hired first. We're built by PTs, for PTs. Schedule a Strategy call with us today.
Dec 8, 2025 • 40min
How Greendale PT Turned Local Roots into Lasting Growth
Today we’re talking with Jon Dooley, founder of Greendale Physical Therapy—a 7-location clinic in Massachusetts that lives by the tagline: “You don’t have to be an Olympic athlete to be treated like one.”We’ll dive into how Greendale has...💚 Expanded through specialized services like a neurological, balance and vestibular center and aquatic therapy💚 Built deep community roots💚 Turned patient wins into powerful marketing. From growing revenue to leading local events and tracking new patient metrics, Greendale PT is a great model for sustainable growth in the PT world.Practice Promotions is the PT Marketing Agency You'll Wish You Hired First. Request a PT Marketing Strategy Call at PracticePromotions.Net.
Dec 1, 2025 • 44min
Unique Mobile + Franchise PT Clinic Gets 7x Increase in Patient Calls!
Today, we're talking to Dr. Mike Gorman! He owns iMove Physical Therapy, a mobile AND in-clinic practice with 17 providers in Missouri, Illinois, and Oklahoma. He’s also a Practice Promotions client! Over the past two years, iMove has seen really explosive growth, especially on Google Ads – I’m talking going from about 5-10 new patient leads a month to 60-70!Today, you'll learn...The benefits to the mobile + franchise modelHow to take action NOW to get where you want to be in 5 years!Reduce your reliance on physician referralsWe're the PT Marketing Agency You'll WISH You Hired First! Schedule a PT Marketing Strategy Call at PracticePromotions.Net!
Nov 24, 2025 • 39min
PT Clinic Goes From 6% Annual Growth to 20% in 6 Months!
⛰️ Has your growth hit a PLATEAU?The problem could be your marketing. Today, I’m talking to Zachary Taillie and Brett Barnes, Co-Owners of Alpine Physical Therapy and Sports Performance in Arvada, Colorado, just northwest of Denver. They started in 2020 and now have 5 therapists. They are having a GREAT year at Alpine. ✅In October, Alpine hit an all-time HIGH of patient visits. ✅Plus, in the past six months, their annual growth has gone from 6% to 20%.✅ They are also a delight to have as a Practice Promotions client. Today, Zach and Brett will share how they’ve used MARKETING to grow!Practice Promotions is the PT Marketing Agency You'll Wish You Hired First. Schedule a PT Marketing Strategy Call at PracticePromotions.Net.
Nov 17, 2025 • 37min
PT Email Marketing Secrets
Need new patients NOW? In this live webinar replay, Neil goes over the SECRETS to writing and sending emails that actually get patients on your schedule.Plus, you will learn...💌 Subject lines that get patients BOOKING like crazy💌 Email marketing MISTAKES💌 What you need to do to start emailing patients THIS WEEKWatch the recording: https://go.practicepromotions.net/workshop-recordingsHere are THREE prewritten email campaigns that you can STEAL and Launch in less than 7 days. Want to learn more? Visit PracticePromotions.Net to get a FREE PT Marketing Master Strategy Call!
