On this webinar recording, Neil unpacks "Your 2025 Digital Marketing Plan" and what you need to do to MAXIMIZE your new patients online in your Physical Therapy or Chiropractic business going into the New Year.Love the recording, but want Neil to answer your questions live? Join us live!We are hosting this LIVE webinar again on Tuesday January 14th, 1pm Eastern! Click here to register now: https://access.practicepromotions.net/plan2025WHO IS THIS FOR?✅ Growth-minded PT & Chiropractic Owners with ✅ 2+ Providers who are ✅ Dealing with competition, low patient volume, or aren't sure who they can trust for advertising success. 

If you don't PLAN, you won't GROW your PT or Chiropractic practice. ...but at the same time, creating a massive yearly plan that you then ignore is a waste of time. On this practice, you'll learn a few simple planning tips that you'll actually USE to grow and level up your practice.  Those tips include...Setting patient visit goals for Q1 2025 Analyzing where the bottlenecks are in your practice (is it you?)...why planning is worth it in the first placeHappy New Year!

Discover the latest marketing trends in physical therapy and chiropractic practices as we approach 2025. Learn how to attract top talent and the battle between Google and Facebook advertising. Explore the role of AI in enhancing marketing strategies. Delve into the importance of data tracking for making informed decisions, ensuring HIPAA compliance, and improving patient acquisition processes. Uncover innovative strategies designed to lower customer acquisition costs and boost profitability in a competitive landscape.

Jay Schultz, DPT and founder of Schultz Physical Therapy, shares innovative marketing strategies for thriving in a rural community of just over 3,500 residents. He discusses the vital role of Google reviews in attracting new patients and the significance of connecting with older demographics through thoughtful newsletters. Jay's insights reveal how understanding local needs and effective digital advertising can significantly boost patient visits and engagement, proving growth is possible even in small towns.

It's the 100th episode of the Practice Marketing Podcast! To celebrate, we have special guest Mike Horsfield, President of the APTA's Private Practice Section, on to discuss...The future of reimbursements & cash pay Hiring - why it's a good problem to haveThe future of the PT industryIf you want to learn about what's coming in 2025 for the physical therapy industry, you NEED to listen to this episode.About Our Guest: Mike Horsfield, PT Mike is the CEO of Rock Valley Physical Therapy, which is one of the largest therapist-owned PT practices in the nation. He is also the President of the APTA’s Private Practice Section.Today, he’ll talk to us about the future of the PT industry. Are the best days behind us? Or can PT practice owners STILL create thriving businesses in today’s economy and into the future?

Struggling to hire top talent for your clinic? Discover innovative strategies that elevate your job postings above major platforms like ZipRecruiter. Learn about the Market2Hire system, which helps clinics create dedicated job centers for better visibility. Explore how optimized job postings not only attract the right candidates but also bolster marketing efforts, enhancing patient acquisition and revenue growth. This is recruitment redefined for healthcare practices!

In this engaging discussion, Wes Taylor, the Special Projects & SEO Manager at Practice Promotions, shares his email marketing expertise for physical therapists. He emphasizes the importance of reaching out to patients at least twice a month to boost retention and referrals. Wes explains why platforms like Mailchimp may not be ideal and reveals strategies for crafting impactful emails that ensure HIPAA compliance. He also discusses the pitfalls of inactive subscribers and the need for targeted campaigns to maximize engagement and efficiency.

In this conversation with Raj Suppiah, Co-founder of Foundation Physiotherapy, they discuss five significant roadblocks limiting the success of PT clinic owners. Raj highlights the dangers of working in the business instead of on it and the necessity of clear goal setting. He emphasizes the value of outsourcing and selecting specialized vendors. The importance of understanding cash flow and creating unique customer experiences is also explored, drawing lessons from successful brands. This session is a goldmine for healthcare entrepreneurs seeking growth!

Dee Bills, founder of Front Office Guru and creator of the Front Office Training Academy, specializes in transforming front desk teams for private practices. In this discussion, she shares effective scripts to mitigate holiday cancellations and explains why scheduling patients right after vacations is a no-go. Dee emphasizes the importance of team training and communication in boosting patient attendance. She also highlights key strategies like a structured marketing system to attract ideal patients while maintaining staff morale during the hectic holiday season.

Mansoor Ahmed, a serial entrepreneur and founder of WizHealth, dives into the future of AI in physical therapy clinics. He discusses how AI can automate front desk operations, making scheduling a breeze and alleviating administrative burdens. The conversation highlights the revolutionary potential of AI in patient interactions, insurance verification, and operational efficiency. Mansoor emphasizes optimizing patient engagement through specialized software, enhancing clinic profitability, and the importance of strong team dynamics in embracing these innovations.