The Practice Marketing Podcast

How are PTs doing? Today, we're unpacking WebPT’s 2024 State of Rehab Therapy report! This report surveys thousands of rehab therapists and practice owners about their top concerns and challenges. In this episode, we'll discuss...Why 9.2% of rehab therapists QUIT in 2023 (hint: it's actually NOT salary)What PT students are thinking about as they exit schoolPositive changes & opportunities in the PT industry Our guest is Heidi Jannenga, DPT – who should really need no introduction. In 2008, she co-founded WebPT after recognizing the need for a more sophisticated industry-specific EMR platform and has since guided the company through exponential growth, while garnering national recognition. Now WebPT provides many practice experience management software solutions, with the goal of helping rehab therapists run better businesses.📊 Download the 2024 State of Rehab Report:  https://www.webpt.com/downloads/the-state-of-rehab-therapy-in-2024🌊 Learn about the Rizing Tide Foundation: https://rizing-tide.com/Every patient deserves to feel represented by their healthcare provider—and have access to affordable care. That’s why Rizing Tide offes student scholarships to inspire more diversity and inclusiveness in the physical therapy workforce.🚀 WebPT: https://www.webpt.com/

Ever considered adding mental health services to your practice? It may make more sense than you think! This week, Neil has a fantastic talk with Chloe Tudor, RMT and Co-Owner of For Health's Sake, a 3-location multidisciplinary practice in Ontario. She'll share about...How mental health + PT work togetherWhy patients like holistic careWhy mental health generates more revenue than PTHer incredible success with Google Ads...and why Practice Promotions has given her confidence as a business owner Don't miss this great episode!About Chloe Tudor, RMTChloe Tudor is a Massage Therapist and the co-founder of For Health’s Sake, a successful 3-location multidisciplinary practice in Ontario, which includes physiotherapy, chiropractic care, massage therapy, psychotherapy, naturopathy, acupuncture, and osteopathy.Visit their website at: https://forhealthssake.ca/

Many industries would kill for the kind of demand we have in PT! But in your practice it is easy to get caught up in the negative, the challenges, the grind of small business. I get it -- because I've felt the same way. However, if things seem like more of a challenge, or are not going right in your practice, have faith, because YOU can turn things around for the better. There is good news. The PT industry as a whole is VERY much in demand. Many industries would kill for the kind of demand we have. A growing older population that needs our help, a overall very wealthy country and population (comparatively to the world), and a public that is paying billions of dollars for alternative routes for health and medical services. Listen to this podcast to hear about 5 reasons to be OPTIMISTIC about the PT industry in 2025!

Discover how the top clinics are revolutionizing healthcare marketing by attracting patients and top talent while boosting profits. The podcast dives into strategic partnerships that can elevate therapy practices and offers actionable steps for enhancing digital outreach. Unlock your growth potential with essential strategies that cater to today's competitive landscape. Don't miss out on valuable insights to align your practice goals with proven marketing tactics for sustainable success.

Explore innovative digital marketing strategies tailored for physical therapy and chiropractic practices. Learn how to enhance online visibility and improve patient recruitment in a competitive landscape. Discover practical tips on optimizing patient scheduling while reducing acquisition costs. Get insights into advanced marketing techniques and technology integration for better patient retention. Prepare your practice for success in 2025!

If you don't PLAN, you won't GROW your PT or Chiropractic practice. ...but at the same time, creating a massive yearly plan that you then ignore is a waste of time. On this practice, you'll learn a few simple planning tips that you'll actually USE to grow and level up your practice.  Those tips include...Setting patient visit goals for Q1 2025 Analyzing where the bottlenecks are in your practice (is it you?)...why planning is worth it in the first placeHappy New Year!

Discover the latest marketing trends in physical therapy and chiropractic practices as we approach 2025. Learn how to attract top talent and the battle between Google and Facebook advertising. Explore the role of AI in enhancing marketing strategies. Delve into the importance of data tracking for making informed decisions, ensuring HIPAA compliance, and improving patient acquisition processes. Uncover innovative strategies designed to lower customer acquisition costs and boost profitability in a competitive landscape.

Jay Schultz, DPT and founder of Schultz Physical Therapy, shares innovative marketing strategies for thriving in a rural community of just over 3,500 residents. He discusses the vital role of Google reviews in attracting new patients and the significance of connecting with older demographics through thoughtful newsletters. Jay's insights reveal how understanding local needs and effective digital advertising can significantly boost patient visits and engagement, proving growth is possible even in small towns.

It's the 100th episode of the Practice Marketing Podcast! To celebrate, we have special guest Mike Horsfield, President of the APTA's Private Practice Section, on to discuss...The future of reimbursements & cash pay Hiring - why it's a good problem to haveThe future of the PT industryIf you want to learn about what's coming in 2025 for the physical therapy industry, you NEED to listen to this episode.About Our Guest: Mike Horsfield, PT Mike is the CEO of Rock Valley Physical Therapy, which is one of the largest therapist-owned PT practices in the nation. He is also the President of the APTA’s Private Practice Section.Today, he’ll talk to us about the future of the PT industry. Are the best days behind us? Or can PT practice owners STILL create thriving businesses in today’s economy and into the future?

Struggling to hire top talent for your clinic? Discover innovative strategies that elevate your job postings above major platforms like ZipRecruiter. Learn about the Market2Hire system, which helps clinics create dedicated job centers for better visibility. Explore how optimized job postings not only attract the right candidates but also bolster marketing efforts, enhancing patient acquisition and revenue growth. This is recruitment redefined for healthcare practices!