Discover creative fall-themed social media tips perfect for connecting with your patients! From celebrating Halloween to sharing healthy autumn recipes, there are countless ways to engage. Learn how to highlight Veteran's Day and Breast Cancer Awareness Month while promoting local events. The podcast also dives into seasonal safety tips to keep everyone safe during their fall adventures. Prepare to transform your social media presence this pumpkin spice season!

Jon Clay, a physiotherapist and owner of SOS Physiotherapy with multiple locations, dives deep into the art of marketing through workshops and webinars. He reveals how selecting the right topics can significantly boost patient engagement. Jon shares his secrets on effective follow-up to turn interested attendees into loyal clients. He also discusses his bold move to invest in Google Ads and emphasizes the importance of teamwork in successful marketing strategies. Tune in for inspiring insights on fostering community connections and enhancing patient retention!

Travis Robbins, an expert from NLPT and physicaltherapybilling.com, shares his marketing wisdom for physical therapy clinics. He unveils the secrets to boosting your clinic's visibility on Google, emphasizing the vital role of Google reviews in attracting new patients. Learn to optimize your Google Business Profile and solicit genuine patient testimonials for enhanced credibility. Discover effective strategies for targeted advertising and maintaining an engaging online presence, ensuring your clinic stands out in the competitive landscape.

In this conversation, Jamey Schrier, founder of Practice Freedom U, shares his expertise in building strong brands for physical therapy practices. He emphasizes that your brand is shaped by what people say about you behind your back. Jamey explores the importance of authenticity, personal connection, and a solid online presence in standing out. He highlights the role of intentional management, the power of coaching, and the need to align your mission with your practice's identity. This insightful dialogue provides essential tools for success in a competitive market.

Rick Lau, a seasoned healthcare entrepreneur and business coach, teams up with Shaida Rabie, a Gen Z social media expert, to tackle the hiring crisis in clinics. They discuss leveraging social media to attract top talent and share secrets on optimizing Google for better recruitment results. They emphasize the importance of showcasing clinic culture through engaging content and using innovative marketing strategies to appeal to potential hires. Tune in for insights on making your practice a desirable workplace in today’s competitive landscape!

Dr. Sterling Carter, an Army veteran and successful entrepreneur, shares powerful insights on building a multimillion-dollar practice. He discusses the importance of servant leadership and how military experiences shaped his business strategies. Listeners learn about the significance of niche focus, effective marketing, and structuring family-owned businesses to thrive. Sterling highlights mindset shifts necessary for scaling practices and emphasizes resilience and community engagement to attract the right clients. Valuable tips for maximizing growth and success in physical therapy await!

Hiring the wrong marketing agency can lead to costly mistakes, especially if they lack healthcare expertise. Discover how an ad retargeting blunder cost a physio thousands and learn to spot scammers and fake gurus. The hosts highlight the dangers of unrealistic promises, like getting you to Google in a month, and stress the importance of HIPAA compliance to avoid severe penalties. Investing in quality marketing services is crucial for maximizing ROI while navigating the complexities of SEO and tailored strategies in healthcare.

What's changed in the PT industry in the past 50 years? What's stayed the same?In this podcast episode, Neil interviews John Repsher, PT -- owner of Repsher Physical Therapy and a PT for 50+ years. They'll cover big changes in the PT industry, like...Hiring, student debt, and insurance reimbursementsHow relationships with doctors have changed over the decadesHow orthopedic surgery has improved You don't want to miss these words of wisdom!

Delve into the pitfalls that can cripple staff morale and drive turnover in healthcare. Discover essential managerial practices for boosting employee morale, like setting clear expectations and conducting regular check-ins. Explore the importance of understanding employee perspectives and fostering open communication. Learn how recognizing contributions and involving staff in marketing can elevate workplace culture, enhance productivity, and improve job satisfaction. Avoiding these common mistakes is crucial for retaining talent and creating a thriving environment.

Bob Thomas, CEO and Founder of Achieve Physical Therapy, shares his journey in scaling his practice from 1 to 4 locations in Massachusetts. He reveals his secret to effective management with just one meeting a week and discusses the biggest mistake he made during expansion. Bob argues that having multiple locations can be overrated, emphasizing instead the importance of strategic planning, accountability, and strong physician relationships. He also highlights the necessity of digital marketing and mentorship programs for sustainable growth.