
The Practice Marketing Podcast
Are you a physical therapy, chiropractic, or private practice owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential? The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy, Rehab, & Chiropractic clinics so you can learn from their wins and power your patient growth in 1 hour or less. Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010. Then he founded Practice Promotions, a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets.His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.
Latest episodes

Apr 14, 2025 • 45min
Is Your PT Clinic #1 On Google?
This week, we're playing a webinar that Neil gave in March on how to attract more new patients on Google! On the podcast, you'll learn...How you can optimize your Google Business Profile to attract new patientsHow much $$ you should spend on Google Ads each monthIdeal patient acquisition cost Want to find out if you're #1 on Google in your city?Request a PT Marketing Master Strategy Call! On the call, one of our PT marketing experts will analyze your current marketing efforts & give you a custom growth plan to improve. Just book your call at: https://access.practicepromotions.net/strategy-call

Apr 7, 2025 • 52min
From PT Intern to Multi-Location CEO
Where did you start YOUR journey as a PT Owner? How have you grown?Today, Adam Schoenberg, PT shares his journey from intern, to a physical therapist, to the CEO and Owner of Atlas Physical Therapy & Sports Medicine, which is now a 4-location physical therapy practice in Saint Augustine, Florida. Adam has been involved in all facets of the business, from patient care, to management, to ownership. Today, he’ll share about his journey and what he’s learned about leadership, private practice growth, and ownership. You'll learn...Mindset shifts he had to make on his way to CEOHow he uses a manual scorecard to manage his 4 locationsHis biggest mistake as a CEOView Atlas Physical Therapy's website here: https://atlasphysicaltherapy.com/📚 Claim Your Free Market2Grow Book by Neil Trickett, PT What do the top 10% of PT clinics do to grow, hire, and profit better than anyone else? Learn when you claim your FREE Market2Grow book (for PT & Rehab Owners only).Visit Market2Grow.Net to get your free book!

Mar 31, 2025 • 53min
How to Put Out Admin FIRES in Your PT Business w/ Brian Gallagher, PT
What is hurting most in your PT business? Is your front desk struggling to meet the standards you expect? Or are you full of patients...but don't seem to be making any money?Today Neil interviews Brian Gallagher, PT. He’s a physical therapist by training, but since 2006 he’s been running MEG Business Management! MEG provides virtual training systems and coaching to PT Owners, so that YOU can reach the top 10% of practice owners.Today, Brian is going to talk about something really practical – how to put out daily administrative fires in your business!🚀 Free Stuff!Download the Physical Therapy Guide to Optimizing Your Private Practice:https://resources.megbusiness.com/resource-guide-for-pt-owners-0Visit our Website:www.megbusiness.comSchedule a Free Discovery Call:https://www.megbusiness.com/contact-us/📚 Claim Your Free Market2Grow Book by Neil Trickett, PT What do the top 10% of PT clinics do to grow, hire, and profit better than anyone else? Learn when you claim your FREE Market2Grow book (for PT & Rehab Owners only).Visit Market2Grow.Net to get your free book!

Mar 24, 2025 • 41min
Running On Empty? 40 Minutes With PT Business Coach Dr. Adam Robin
Feel like you're running on empty? Want to grow your PT business...but don't know how to reach the next level?Today, Neil interviews Dr. Adam Robin. Adam is the CEO of Southern Physical Therapy & Pediatric Clinic – a successful, 3-location practice in Picayune, Mississippi.Adam is also a Business Coach with the Private Practice Owner’s Club. He helps practice owners build a business that supports the life they REALLY want – and today, he’s going to walk us through some of the most COMMON struggles he hears from PT Owners he coaches. You'll learn...The #1 mindset shift all PT Owners need to makeHow to identify what is hurting your business most (and fix it!)Why Neil almost went bankrupt in his practice -- and what he learnedFree Stuff! ✅ Download Practice Owner's Manual by the Private Practice Owner's ClubWant to simplify your Practice Management? Download this manual to get step-by-step checklists, designed for practice success. Click here to download: https://go.ppoclub.com/practiceownersmanual 📚 Claim Your Free Market2Grow Book by Neil Trickett, PT What do the top 10% of PT clinics do to grow, hire, and profit better than anyone else? Learn when you claim your FREE Market2Grow book (for PT & Rehab Owners only).Click here to download: Market2Grow.Net

Mar 17, 2025 • 49min
Adding A Golf Simulator & Membership to My PT Practice w / Lukas DeLorenzo, DPT
Are you thinking about adding a membership or specialty service to your clinic? Lukas DeLorenzo from Coast Rehab talks about his clinic’s golf simulator and membership program, and how YOU can add an additional stream of revenue to your practice. You'll also learn...Why you need to be authentic when you choose a specialtyInvest in the best equipment for a cash-pay serviceHow Lukas markets his sports physical therapy practiceAbout Lukas DeLorenzo, DPTLukas Delorenzo is a Physical Therapist and the co-owner of COAST Rehab, a successful 3-location practice in New Jersey.

Mar 10, 2025 • 39min
Top Innovations in EMRs in 2025
Are there GAPS in your schedules?The problem might be your EMR. This week, Neil talks to Mike Dwyer, the co-founder of Prompt EMR. Prompt is a software solution that empowers PT Owners to be more effective with their management and care delivery. Prompt has seen fantastic growth and has helped several thousands of clinics to become more EFFICIENT and more profitable. Want to learn more about Prompt? Book a demo here: https://www.promptemr.com/demoLearn what the top 10% of PT clinics do to THRIVE by claiming your free Market2Grow Book by Neil Trickett, PT!

Mar 3, 2025 • 53min
Think Outside the Normal Treatment Box w/ Tim Weyant, PT
Do you want HIGHER paying patients? Then you may need to think outside the box!Today, Neil talks to his longtime friend Tim Weyant. Tim is a Physical Therapist and the owner of Aspen Rehab, a successful PT practice in Coral Springs, Florida. He is also the founder of Aspen After Surgery, which is a program that provides non-surgical treatment for patients with complications after plastic surgery, especially for people with breast implant complications.Today, he’ll share about how PTs can think outside the box in a way that generates more revenue and opportunities for your business. This podcast is sure to spark a lot of ideas for your practice!

Feb 24, 2025 • 45min
Adding Wellness Programs to Your PT Practice w/ Christi Riley, DPT
Want to add a cash-based membership program to your PT clinic?You CAN! This week, Neil interviews Christi Riley, DPT, Owner of Kintsugi Physical Therapy in the Normandy Park, Washington. You'll learn...Who should run your yoga, pilates, or massage membership programs (hint: it's not you)Why your clinic name may be more important than you thinkWhy treating a patient as a WHOLE person is so importantGet the Market2Grow™ Strategy: Watch on YouTube .Learn how the top 10% of PT clinics GROW, HIRE, and PROFIT in their practices.

Feb 17, 2025 • 1h
Time Management for Practice Owners w/ Jamey Schrier, PT
Running a physical therapy practice is no small feat. You're not just a clinician providing patient care; you're also a business owner responsible for marketing, operations, finances, and a team of employees. Balancing these dual roles can often feel like a juggling act, leaving you overwhelmed and stretched thin.That's why this week Neil interviews Jamey Schrier, PT from Practice Freedom U. Jamey will share times on how PT owners can manage their time, including...Define your prioritiesEmbrace the power of time blockingDelegate and automateSet boundaries and protect your timeRegularly review & adjustFocus on personal growthYou don't want to miss this episode!

Feb 10, 2025 • 48min
Marketing to Student Athletes w/ Jan Schorpion, DPT
How can YOU market to student athletes year-round?This week, Neil interview Jan Schorpion, Physical Therapist and the owner of St. Pete Physical Therapy, a stunning and successful practice in beautiful St Petersburg, Florida.Jan will share how to market to coaches, students, and parents, and why he LOVES working with athletes. Visit St. Pete Physical Therapy's website here: https://stpetept.com/Other Resources on Marketing to Student AthletesBlog - Game Plan: 5 Ways to Win at Sports Medicine Marketing Podcast - How to Market Your Sports Medicine & Physio Practice w/ Julie HolmesMarket2Grow™ Strategy: Watch on YouTube .Learn how the top 10% of PT clinics GROW, HIRE, and PROFIT in their practices.
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