The Practice Marketing Podcast
Neil Trickett, PT
Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential? The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less. Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010. Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets.His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.
Episodes
Mentioned books
Dec 15, 2025 • 13min
3 Signs It's Time to Hire a New PT Marketing Agency
Hiring the wrong agency—or the wrong employee—wastes your time, money, and can make you lose faith in marketing… or worse, yourself. That’s just wrong.Here are 3 signs it’s time to hire a new PT Marketing Agency for 2026:1️⃣ You want to grow by more than 10%. What got you here won’t get you to $5M or $10M. You need an agency that can scale with you. 2️⃣ You have more than 4 therapists. Doing everything yourself worked before—but now you need a full-service PT marketing team that drives SEO, new patients, and measurable growth. 3️⃣ You hate your current agency or website. If micromanaging them feels draining or money feels wasted… it’s time to switch.So be honest...is it time to hire a new agency? If so, we'd love to help. Practice Promotions is the PT Marketing Agency you'll WISH you hired first. We're built by PTs, for PTs. Schedule a Strategy call with us today.
Dec 8, 2025 • 40min
How Greendale PT Turned Local Roots into Lasting Growth
Today we’re talking with Jon Dooley, founder of Greendale Physical Therapy—a 7-location clinic in Massachusetts that lives by the tagline: “You don’t have to be an Olympic athlete to be treated like one.”We’ll dive into how Greendale has...💚 Expanded through specialized services like a neurological, balance and vestibular center and aquatic therapy💚 Built deep community roots💚 Turned patient wins into powerful marketing. From growing revenue to leading local events and tracking new patient metrics, Greendale PT is a great model for sustainable growth in the PT world.Practice Promotions is the PT Marketing Agency You'll Wish You Hired First. Request a PT Marketing Strategy Call at PracticePromotions.Net.
Dec 1, 2025 • 44min
Unique Mobile + Franchise PT Clinic Gets 7x Increase in Patient Calls!
Today, we're talking to Dr. Mike Gorman! He owns iMove Physical Therapy, a mobile AND in-clinic practice with 17 providers in Missouri, Illinois, and Oklahoma. He’s also a Practice Promotions client! Over the past two years, iMove has seen really explosive growth, especially on Google Ads – I’m talking going from about 5-10 new patient leads a month to 60-70!Today, you'll learn...The benefits to the mobile + franchise modelHow to take action NOW to get where you want to be in 5 years!Reduce your reliance on physician referralsWe're the PT Marketing Agency You'll WISH You Hired First! Schedule a PT Marketing Strategy Call at PracticePromotions.Net!
Nov 24, 2025 • 39min
PT Clinic Goes From 6% Annual Growth to 20% in 6 Months!
⛰️ Has your growth hit a PLATEAU?The problem could be your marketing. Today, I’m talking to Zachary Taillie and Brett Barnes, Co-Owners of Alpine Physical Therapy and Sports Performance in Arvada, Colorado, just northwest of Denver. They started in 2020 and now have 5 therapists. They are having a GREAT year at Alpine. ✅In October, Alpine hit an all-time HIGH of patient visits. ✅Plus, in the past six months, their annual growth has gone from 6% to 20%.✅ They are also a delight to have as a Practice Promotions client. Today, Zach and Brett will share how they’ve used MARKETING to grow!Practice Promotions is the PT Marketing Agency You'll Wish You Hired First. Schedule a PT Marketing Strategy Call at PracticePromotions.Net.
Nov 17, 2025 • 37min
PT Email Marketing Secrets
Need new patients NOW? In this live webinar replay, Neil goes over the SECRETS to writing and sending emails that actually get patients on your schedule.Plus, you will learn...💌 Subject lines that get patients BOOKING like crazy💌 Email marketing MISTAKES💌 What you need to do to start emailing patients THIS WEEKWatch the recording: https://go.practicepromotions.net/workshop-recordingsHere are THREE prewritten email campaigns that you can STEAL and Launch in less than 7 days. Want to learn more? Visit PracticePromotions.Net to get a FREE PT Marketing Master Strategy Call!
Nov 10, 2025 • 48min
4 Physiotherapy Clinics in 3 Years w/ Andrew Dings
Today I’m talking to Andrew Dings. Andrew is a physiotherapist, an educator, and the owner of Anatomy Physiotherapy Clinic. He founded Anatomy in 2019, and within the last 3 years, Anatomy has grown to 4 clinic locations in Ottawa, Canada. Today, Andrew is going to talk about his growth journey, his phenomenal marketing results, and why teaching is such an important part of his vision. He'll share how he got...15% website conversion rate – that’s 5x the industry average!Average cost per lead - $12.13!PLUS the great work he's doing for Physiotherapy advocacy!
Nov 3, 2025 • 44min
Google Ads Secrets for Canadian Physiotherapists
Are you a physiotherapist who wants to BUILD your practice to a $10 Million business?Some of our clinics have done just that! One MAJOR tool you can use is Google Ads. But we get it -- the rules are different in the USA vs Canada. That's why today, we're interviewing Mahad: a former physiotherapist from Canada and a valuable member of our Google Ads PPC team. You'll learn...- How we run Google Ads for Canadian Physios-What keywords and campaigns are working right now- How to determine the RIGHT budget for you!
Oct 27, 2025 • 46min
Plan Your Exit Now: Prepping Your Physical Therapy Business to Sell w / Jamey Schrier, PT
Today we’re talking to Jamey Schrier from Practice Freedom U. Jamey has helped hundreds of growth-minded practice owners achieve uncommon success without the burden of working excessively in the clinic. Today, we’re talking about something we don’t think about often: how are you going to exit your business? And how can you make your business attractive to future buyers – whether you plan to sell 1 year, 5, or 10 years from now.I sold my own PT practice back in 2010 and learned a lot, so I’m excited to talk about this.We'll discuss...- The biggest mistakes PT Owners make- What buyers are looking for (beyond revenue!)- The best time to sellBetter Marketing Makes Life Easier. Learn more about Practice Promotions' Physical Therapy Marketing services at PracticePromotions.Net.Jamey Schrier is actually Practice Promotion's official business coaching partner!Click here to learn about his PT Coaching services!
Oct 20, 2025 • 47min
Focus on Patient Satisfaction w/ Heidi Jannenga, WebPT
Happy National PT Awareness Month!It's great time to focus on improving patient satisfaction. Today, I'm delighted to talk to Heidi Jannenga, PT, DPT, ATC; Co-Founder & Chief Clinical Officer of WebPT!Heidi is going to share some actionable strategies on how clinic leaders can use DATA to create a better experience for patients – oh, and improve your finances along the way. You'll learn how to improve patient satisfaction in these 3 areas:Access and first impressions, Retention Lack of financial clarityYou deserve better marketing results. Learn more about our physical therapy marketing services & request your FREE "PT Better Marketing Kit" at http://practicepromotions.net/
Oct 13, 2025 • 53min
Build a 7-Figure Practice w/ Darryl Yardley
Today’s guest is Darryl Yardley—physiotherapist, business leader, and the Chief Operating Officer of Clinic Accelerator, where he supports over 400 clinic owners across North America. Over the past decade, Darryl has mentored hundreds of physios and chiros, helping them grow from new grads to star clinicians, clinic directors, and even partners. He’s hired hundreds of clinicians, built his own 7-figure practice, and taught business and practice management at four Canadian universities, including Queen’s and Western, where he’s now Professor of Business and Leadership in Physical Therapy. Darryl’s superpower is turning complex clinic challenges into real growth strategies—without the fluff.Connect with Darryl at https://clinicaccelerator.com/ You deserve better marketing. Learn more at PracticePromotions.Net.
