The Practice Marketing Podcast

Are there GAPS in your schedules?The problem might be your EMR. This week, Neil talks to Mike Dwyer, the co-founder of Prompt EMR. Prompt is a software solution that empowers PT Owners to be more effective with their management and care delivery.  Prompt has seen fantastic growth and has helped several thousands of clinics to become more EFFICIENT and more profitable. Want to learn more about Prompt? Book a demo here: https://www.promptemr.com/demoLearn what the top 10% of PT clinics do to THRIVE by claiming your free Market2Grow Book by Neil Trickett, PT! 

Do you want HIGHER paying patients? Then you may need to think outside the box!Today, Neil talks to his longtime friend Tim Weyant. Tim is a Physical Therapist and the owner of Aspen Rehab, a successful PT practice in Coral Springs, Florida. He is also the founder of Aspen After Surgery, which is a program that provides non-surgical treatment for patients with complications after plastic surgery, especially for people with breast implant complications.Today, he’ll share about how PTs can think outside the box in a way that generates more revenue and opportunities for your business. This podcast is sure to spark a lot of ideas for your practice!

Want to add a cash-based membership program to your PT clinic?You CAN! This week, Neil interviews Christi Riley, DPT, Owner of Kintsugi Physical Therapy in the Normandy Park, Washington. You'll learn...Who should run your yoga, pilates, or massage membership programs (hint: it's not you)Why your clinic name may be more important than you thinkWhy treating a patient as a WHOLE person is so importantGet the Market2Grow™ Strategy: Watch on YouTube .Learn how the top 10% of PT clinics GROW, HIRE, and PROFIT in their practices.

Running a physical therapy practice is no small feat. You're not just a clinician providing patient care; you're also a business owner responsible for marketing, operations, finances, and a team of employees. Balancing these dual roles can often feel like a juggling act, leaving you overwhelmed and stretched thin.That's why this week Neil interviews Jamey Schrier, PT from Practice Freedom U. Jamey will share times on how PT owners can manage their time, including...Define your prioritiesEmbrace the power of time blockingDelegate and automateSet boundaries and protect your timeRegularly review & adjustFocus on personal growthYou don't want to miss this episode!

How can YOU market to student athletes year-round?This week, Neil interview Jan Schorpion, Physical Therapist and the owner of St. Pete Physical Therapy, a stunning and successful practice in beautiful St Petersburg, Florida.Jan will share how to market to coaches, students, and parents, and why he LOVES working with athletes. Visit St. Pete Physical Therapy's website here: https://stpetept.com/Other Resources on Marketing to Student AthletesBlog - Game Plan: 5 Ways to Win at Sports Medicine Marketing Podcast - How to Market Your Sports Medicine & Physio Practice w/ Julie HolmesMarket2Grow™ Strategy: Watch on YouTube .Learn how the top 10% of PT clinics GROW, HIRE, and PROFIT in their practices.

How are PTs doing? Today, we're unpacking WebPT’s 2024 State of Rehab Therapy report! This report surveys thousands of rehab therapists and practice owners about their top concerns and challenges. In this episode, we'll discuss...Why 9.2% of rehab therapists QUIT in 2023 (hint: it's actually NOT salary)What PT students are thinking about as they exit schoolPositive changes & opportunities in the PT industry Our guest is Heidi Jannenga, DPT – who should really need no introduction. In 2008, she co-founded WebPT after recognizing the need for a more sophisticated industry-specific EMR platform and has since guided the company through exponential growth, while garnering national recognition. Now WebPT provides many practice experience management software solutions, with the goal of helping rehab therapists run better businesses.📊 Download the 2024 State of Rehab Report:  https://www.webpt.com/downloads/the-state-of-rehab-therapy-in-2024🌊 Learn about the Rizing Tide Foundation: https://rizing-tide.com/Every patient deserves to feel represented by their healthcare provider—and have access to affordable care. That’s why Rizing Tide offes student scholarships to inspire more diversity and inclusiveness in the physical therapy workforce.🚀 WebPT: https://www.webpt.com/

Ever considered adding mental health services to your practice? It may make more sense than you think! This week, Neil has a fantastic talk with Chloe Tudor, RMT and Co-Owner of For Health's Sake, a 3-location multidisciplinary practice in Ontario. She'll share about...How mental health + PT work togetherWhy patients like holistic careWhy mental health generates more revenue than PTHer incredible success with Google Ads...and why Practice Promotions has given her confidence as a business owner Don't miss this great episode!About Chloe Tudor, RMTChloe Tudor is a Massage Therapist and the co-founder of For Health’s Sake, a successful 3-location multidisciplinary practice in Ontario, which includes physiotherapy, chiropractic care, massage therapy, psychotherapy, naturopathy, acupuncture, and osteopathy.Visit their website at: https://forhealthssake.ca/

Many industries would kill for the kind of demand we have in PT! But in your practice it is easy to get caught up in the negative, the challenges, the grind of small business. I get it -- because I've felt the same way. However, if things seem like more of a challenge, or are not going right in your practice, have faith, because YOU can turn things around for the better. There is good news. The PT industry as a whole is VERY much in demand. Many industries would kill for the kind of demand we have. A growing older population that needs our help, a overall very wealthy country and population (comparatively to the world), and a public that is paying billions of dollars for alternative routes for health and medical services. Listen to this podcast to hear about 5 reasons to be OPTIMISTIC about the PT industry in 2025!

Discover how the top clinics are revolutionizing healthcare marketing by attracting patients and top talent while boosting profits. The podcast dives into strategic partnerships that can elevate therapy practices and offers actionable steps for enhancing digital outreach. Unlock your growth potential with essential strategies that cater to today's competitive landscape. Don't miss out on valuable insights to align your practice goals with proven marketing tactics for sustainable success.

Explore innovative digital marketing strategies tailored for physical therapy and chiropractic practices. Learn how to enhance online visibility and improve patient recruitment in a competitive landscape. Discover practical tips on optimizing patient scheduling while reducing acquisition costs. Get insights into advanced marketing techniques and technology integration for better patient retention. Prepare your practice for success in 2025!