The Practice Marketing Podcast

Struggling to hire top talent for your clinic? Discover innovative strategies that elevate your job postings above major platforms like ZipRecruiter. Learn about the Market2Hire system, which helps clinics create dedicated job centers for better visibility. Explore how optimized job postings not only attract the right candidates but also bolster marketing efforts, enhancing patient acquisition and revenue growth. This is recruitment redefined for healthcare practices!

In this engaging discussion, Wes Taylor, the Special Projects & SEO Manager at Practice Promotions, shares his email marketing expertise for physical therapists. He emphasizes the importance of reaching out to patients at least twice a month to boost retention and referrals. Wes explains why platforms like Mailchimp may not be ideal and reveals strategies for crafting impactful emails that ensure HIPAA compliance. He also discusses the pitfalls of inactive subscribers and the need for targeted campaigns to maximize engagement and efficiency.

In this conversation with Raj Suppiah, Co-founder of Foundation Physiotherapy, they discuss five significant roadblocks limiting the success of PT clinic owners. Raj highlights the dangers of working in the business instead of on it and the necessity of clear goal setting. He emphasizes the value of outsourcing and selecting specialized vendors. The importance of understanding cash flow and creating unique customer experiences is also explored, drawing lessons from successful brands. This session is a goldmine for healthcare entrepreneurs seeking growth!

Dee Bills, founder of Front Office Guru and creator of the Front Office Training Academy, specializes in transforming front desk teams for private practices. In this discussion, she shares effective scripts to mitigate holiday cancellations and explains why scheduling patients right after vacations is a no-go. Dee emphasizes the importance of team training and communication in boosting patient attendance. She also highlights key strategies like a structured marketing system to attract ideal patients while maintaining staff morale during the hectic holiday season.

Mansoor Ahmed, a serial entrepreneur and founder of WizHealth, dives into the future of AI in physical therapy clinics. He discusses how AI can automate front desk operations, making scheduling a breeze and alleviating administrative burdens. The conversation highlights the revolutionary potential of AI in patient interactions, insurance verification, and operational efficiency. Mansoor emphasizes optimizing patient engagement through specialized software, enhancing clinic profitability, and the importance of strong team dynamics in embracing these innovations.

Discover creative fall-themed social media tips perfect for connecting with your patients! From celebrating Halloween to sharing healthy autumn recipes, there are countless ways to engage. Learn how to highlight Veteran's Day and Breast Cancer Awareness Month while promoting local events. The podcast also dives into seasonal safety tips to keep everyone safe during their fall adventures. Prepare to transform your social media presence this pumpkin spice season!

Jon Clay, a physiotherapist and owner of SOS Physiotherapy with multiple locations, dives deep into the art of marketing through workshops and webinars. He reveals how selecting the right topics can significantly boost patient engagement. Jon shares his secrets on effective follow-up to turn interested attendees into loyal clients. He also discusses his bold move to invest in Google Ads and emphasizes the importance of teamwork in successful marketing strategies. Tune in for inspiring insights on fostering community connections and enhancing patient retention!

Travis Robbins, an expert from NLPT and physicaltherapybilling.com, shares his marketing wisdom for physical therapy clinics. He unveils the secrets to boosting your clinic's visibility on Google, emphasizing the vital role of Google reviews in attracting new patients. Learn to optimize your Google Business Profile and solicit genuine patient testimonials for enhanced credibility. Discover effective strategies for targeted advertising and maintaining an engaging online presence, ensuring your clinic stands out in the competitive landscape.

In this conversation, Jamey Schrier, founder of Practice Freedom U, shares his expertise in building strong brands for physical therapy practices. He emphasizes that your brand is shaped by what people say about you behind your back. Jamey explores the importance of authenticity, personal connection, and a solid online presence in standing out. He highlights the role of intentional management, the power of coaching, and the need to align your mission with your practice's identity. This insightful dialogue provides essential tools for success in a competitive market.

Rick Lau, a seasoned healthcare entrepreneur and business coach, teams up with Shaida Rabie, a Gen Z social media expert, to tackle the hiring crisis in clinics. They discuss leveraging social media to attract top talent and share secrets on optimizing Google for better recruitment results. They emphasize the importance of showcasing clinic culture through engaging content and using innovative marketing strategies to appeal to potential hires. Tune in for insights on making your practice a desirable workplace in today’s competitive landscape!