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The Practice Marketing Podcast

Latest episodes

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Jun 10, 2024 • 25min

3 Tips to Stop Treating 40 Hours a Week

Learn strategies to manage workload and business growth as a practice owner. Discover the importance of hiring the right people, delegating tasks, creating efficient systems, and balancing patient care with business development. Take control of your time and business by implementing these tips.
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Jun 3, 2024 • 40min

10x Your Clinic's Efficiency & Profitability w/ Mike Dwyer from Prompt EMR

Is inefficiency CRIPPLING your practice? In this podcast episode, CEO Neil Trickett interviews Mike Dwyer from Prompt EMR. You'll learn...Top 5 things that makes practices inefficientWhat is crippling your profit ratio1 simple step you can take to build your clinic's efficiency and profitability You don't want to miss this episode!Plus, check out Prompt EMR at promptemr.com.
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May 27, 2024 • 24min

Resource Roundup: My Top 10 Business Resources for Clinic Owners

Many of us went to school to become PTs, chiros, or surgeons – but we never went to school to learn business. And unfortunately, a lot of clinic owners I’ve talked to over the years have felt…Overwhelmed by running their own business Poorly equipped to manage billing, finance, front desk, people management  Out of control of their own business!Employees that run amokI felt that way too. Over the past 20 years, I've had to LEARN to be a better business owner.  I had to think of myself as an entrepreneur, not just a PT.Here are my Top 10 Business Resources for Clinic Owners. They've helped me, and they  WILL make you a better business owner! Good to Great - Jim CollinsThe One Thing - Gary Keller Traction - Gino WickhamThe Five Dysfunctions of a Team - Patrick Lencioni Scaling Up - Verne Harnish Get Scalable - Ryan DeissNo B.S. Guide to Maximum Referrals and Customer Retention - Dan Kennedy and Shaun BuckPulling Profits Out of a Hat - Brad Sugars and Monte WyattSimple Numbers Straight Talk, Big Profits - Greg CrabtreeProfit First - Mike Michalowicz
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May 20, 2024 • 45min

Build Your Practice to Sell At Maximum Value & What Buyers Are Looking For w/ Amit Gaglani, PT

Do you want to SELL your practice down the road?Then you need to start building value in your business NOW. On this podcast episode, Neil interviews Amit Gaglani, PT, on how to sell your practice at maximum value and what buyers are looking for. For 18 years, Amit Gaglani ran Arrow Physical Therapy in New Jersey. He grew Arrow’s revenue to 7 digit figure by scaling operations, nurturing strong referral relationships and creating a management team. Arrow won Outstanding Business of the Year, Top 5 Best Physical Therapy Practices in 2010 and other state, local awards. Profit margins were at 25-30%.And then… Amit sold the practice!Now Amit works as a consultant between private equity groups and PT clinics. And whether you’re a PT, Chiro, or any other type of medical practice, you can learn a lot from Amit. Today, he’ll teach you what buyers are looking for and how to build your practice to sell. 
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May 13, 2024 • 49min

Social Media Secrets to Grow Your Practice & Attract Gen Z w/ Rick Lau & Shaida Rabie

Learn from Rick Lau and Shaida Rabie on leveraging social media to boost patient referrals, attract Gen Z, and grow your clinic. Discover the importance of showcasing clinic culture authentically on platforms like Instagram and TikTok. Explore strategies for maximizing reach through multiple social media platforms and utilizing clinic culture for social media recruitment ads.
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May 6, 2024 • 1h 1min

Create a Great Patient Experience w/ David Lott

Do you want to create an experience patients LOVE?David Lott is a master at creating a WOW patient experience – and then including that in his marketing. If you doubt how much his patients love Lott PT, just check out their 800 online reviews! In this podcast, David & host Neil Trickett will teach you how to...Capture the patient experience with photosGet more Google ReviewsShow why your practice is different!
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Apr 29, 2024 • 15min

6 Habits to Grow Your Word of Mouth Referrals

Imagine if 1 in 3 patients replaced themselves with a friend or family member. What would that do for your practice growth?In this episode, you'll learn 6 successful habits to grow your word of mouth referrals to your medical practice. Prefer to read? Read the blog version of this podcast here: https://practicepromotions.net/6-habits-generate-physical-therapy-referrals/
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Apr 22, 2024 • 49min

Automating Patient Referrals to Your Medical Practice w/ Jamey Schrier

Do you want MORE word-of-mouth patient referrals? A few years ago,  Neil interviewed Jamey Schrier from Practice Freedom U. He gave an AMAZING talk on how to automate patient referrals for your practice.  You'll learn...Simple actions to take each month to boost referralsHow to get your team on boardHow to make patients WANT to refer to youThis webinar continues to be one of our most useful and most-watched videos online, so I wanted to share it with you all on the podcast. Jamey talks about getting referrals for a physical therapy business, but the tips he gives also apply to chiropractors, orthopedic surgeons, and other rehab businesses. I can’t wait for you to hear these referral tips. So sit back, relax, and enjoy this webinar on patient referral tips! 
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Apr 15, 2024 • 52min

Don't Panic! How to Boost Results At An Underperforming Clinic Location w/ Connecticut PT Specialists

Yikes! Do you have a clinic location that's underperforming?Don't panic! In this episode, you'll learn how to use marketing to help an underperforming clinic. You'll learn...How to track growth across clinic locationsHow to  build relationships around the area in a new spot How to delegate across your clinic staffOrganize & coordinate your marketing across locations Our guests are Colin Bostic & Olivia Mansfield from Connecticut Physical Therapy Specialists, a successful 3-location practice in Hartford, Connecticut! Colin is the Business Manager and Olivia is the Marketing Coordinator. Today, they’re going to share their wisdom on how to market a multi-location practice. 
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Apr 8, 2024 • 39min

Take the Reins in Your Business & Your Life w/ Michelle DeMarchi

Do you run your business? Or does your business run YOU?Too many practice owners feel out of control in their business. That's why this week we're talking about how to take the reins in your practice...and your life!Our Guest Michelle DeMarchi is a a physiotherapist and an osteopathic manual practitioner. She founded PhysioPlus Health Group in 2001, which has grown to include physiotherapy, chiropractic care, massage, pilates, yoga, naturopathic doctors…you name it, Michelle’s got it in her practice! I really admire Michelle’s resilience and her dedication to taking control of her business and her life. Michelle, welcome to the podcast.

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