The Practice Marketing Podcast

Dr. Sterling Carter, an Army veteran and successful entrepreneur, shares powerful insights on building a multimillion-dollar practice. He discusses the importance of servant leadership and how military experiences shaped his business strategies. Listeners learn about the significance of niche focus, effective marketing, and structuring family-owned businesses to thrive. Sterling highlights mindset shifts necessary for scaling practices and emphasizes resilience and community engagement to attract the right clients. Valuable tips for maximizing growth and success in physical therapy await!

Hiring the wrong marketing agency can lead to costly mistakes, especially if they lack healthcare expertise. Discover how an ad retargeting blunder cost a physio thousands and learn to spot scammers and fake gurus. The hosts highlight the dangers of unrealistic promises, like getting you to Google in a month, and stress the importance of HIPAA compliance to avoid severe penalties. Investing in quality marketing services is crucial for maximizing ROI while navigating the complexities of SEO and tailored strategies in healthcare.

What's changed in the PT industry in the past 50 years? What's stayed the same?In this podcast episode, Neil interviews John Repsher, PT -- owner of Repsher Physical Therapy and a PT for 50+ years. They'll cover big changes in the PT industry, like...Hiring, student debt, and insurance reimbursementsHow relationships with doctors have changed over the decadesHow orthopedic surgery has improved You don't want to miss these words of wisdom!

Delve into the pitfalls that can cripple staff morale and drive turnover in healthcare. Discover essential managerial practices for boosting employee morale, like setting clear expectations and conducting regular check-ins. Explore the importance of understanding employee perspectives and fostering open communication. Learn how recognizing contributions and involving staff in marketing can elevate workplace culture, enhance productivity, and improve job satisfaction. Avoiding these common mistakes is crucial for retaining talent and creating a thriving environment.

Bob Thomas, CEO and Founder of Achieve Physical Therapy, shares his journey in scaling his practice from 1 to 4 locations in Massachusetts. He reveals his secret to effective management with just one meeting a week and discusses the biggest mistake he made during expansion. Bob argues that having multiple locations can be overrated, emphasizing instead the importance of strategic planning, accountability, and strong physician relationships. He also highlights the necessity of digital marketing and mentorship programs for sustainable growth.

Maria Gallery, a former Director of Marketing, shares her expertise in boosting doctor referrals. She reveals strategies to engage front desk gatekeepers effectively and discusses the ideal first hire for a clinic's marketing team. Gallery recalls the worst event she hosted, providing a humorous twist. The conversation emphasizes building strong relationships and community networks, while also exploring the value of lunch and learn sessions for fostering trust among medical professionals. Insights on leveraging digital marketing for patient engagement are also featured.

James Casady, a seasoned professional in physical therapy practice acquisitions, shares his insights on buying and selling practices. He discusses the challenging yet rewarding aspects of transitioning ownership, emphasizing communication and leadership. The conversation also touches on the significance of financial assessments and marketing strategies for success. Casady highlights the balance between brand integration and employee welfare during these shifts, making a strong case for calculated risks in practice growth.

Dr. Kwab Ofori-Ansah, a seasoned expert in multi-location clinics, shares insights on expanding your practice. He discusses key factors for successful growth, including the importance of financial stability and market research. Dr. Ofori-Ansah emphasizes grassroots marketing combined with digital strategies like Google Ads. He also highlights the need for effective communication to enhance patient experiences and the critical role of community support in ensuring long-term success for new locations.

Discover innovative marketing strategies tailored for chiropractic practice owners. Learn how to boost patient engagement through effective email campaigns and website optimization. Uncover the power of community partnerships to enhance visibility. Tackle common challenges like competition and attracting cash-pay clients with fresh ideas. This engaging discussion also sheds light on maintaining consistent revenue and building a standout brand in a crowded market.

Blake Willis, an experienced Practice Promotions Account Executive and former Marketing Coordinator, shares invaluable insights for marketing coordinators aiming to attract new patients. He discusses the importance of building physician relationships and effectively tracking vital metrics. Blake emphasizes innovative marketing strategies in physical therapy, including simplifying medical jargon and utilizing personal connections. He also highlights the need for a business mindset and data-driven approaches to succeed in a competitive landscape.