The Practice Marketing Podcast Top Trends in PT and Chiro Marketing for 2025
Dec 23, 2024
Discover the latest marketing trends in physical therapy and chiropractic practices as we approach 2025. Learn how to attract top talent and the battle between Google and Facebook advertising. Explore the role of AI in enhancing marketing strategies. Delve into the importance of data tracking for making informed decisions, ensuring HIPAA compliance, and improving patient acquisition processes. Uncover innovative strategies designed to lower customer acquisition costs and boost profitability in a competitive landscape.
AI Snips
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Episode notes
Market to Hire
- Market to hire to win the talent war.
- Focus on attracting and retaining top talent.
Search Ads vs. Social Ads
- Search advertising is outperforming social media ads for private practices.
- Consider shifting marketing dollars towards search advertising.
Attract Staff with Marketing
- Use marketing to attract staff, not just patients.
- Showcase your clinic's culture to attract talent.