The Practice Marketing Podcast
Top Trends in PT and Chiro Marketing for 2025
Dec 23, 2024
Discover the latest marketing trends in physical therapy and chiropractic practices as we approach 2025. Learn how to attract top talent and the battle between Google and Facebook advertising. Explore the role of AI in enhancing marketing strategies. Delve into the importance of data tracking for making informed decisions, ensuring HIPAA compliance, and improving patient acquisition processes. Uncover innovative strategies designed to lower customer acquisition costs and boost profitability in a competitive landscape.
24:28
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Quick takeaways
- Innovative marketing strategies are essential for clinics to attract both patients and top talent in the competitive healthcare market.
- Transitioning from social media to intent-based advertising, especially through Google, is crucial due to changing consumer behaviors and privacy regulations.
Deep dives
Opportunities in Rehabilitation Marketing for 2025
The year 2025 is anticipated to bring significant opportunities in the rehabilitation sector, despite facing numerous challenges such as reimbursement issues and hiring difficulties. Clinics that adopt innovative marketing approaches are expected to thrive, attracting more patients and boosting their revenue. By focusing on enhancing their marketing and branding strategies, practice owners can position themselves for success, enabling them to fully capitalize on the demand for rehabilitation services. Investing in business training and operational efficiency will be key for those looking to lead in the industry.
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