The Practice Marketing Podcast Marketing Your PT Practice in a Rural Community w/ Jay Schultz, DPT
Dec 16, 2024
Jay Schultz, DPT and founder of Schultz Physical Therapy, shares innovative marketing strategies for thriving in a rural community of just over 3,500 residents. He discusses the vital role of Google reviews in attracting new patients and the significance of connecting with older demographics through thoughtful newsletters. Jay's insights reveal how understanding local needs and effective digital advertising can significantly boost patient visits and engagement, proving growth is possible even in small towns.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
Building Rural Healthcare Practices
02:53 • 18min
Building Lasting Patient Relationships and Effective Marketing Strategies
20:44 • 3min
Optimizing Digital Advertising for Rural Practices
24:00 • 6min
Enhancing Collaboration in Physical Therapy Marketing
29:58 • 8min
Building Community Presence for Effective Practice Marketing
38:27 • 3min