The Practice Marketing Podcast
Marketing Your PT Practice in a Rural Community w/ Jay Schultz, DPT
Dec 16, 2024
Jay Schultz, DPT and founder of Schultz Physical Therapy, shares innovative marketing strategies for thriving in a rural community of just over 3,500 residents. He discusses the vital role of Google reviews in attracting new patients and the significance of connecting with older demographics through thoughtful newsletters. Jay's insights reveal how understanding local needs and effective digital advertising can significantly boost patient visits and engagement, proving growth is possible even in small towns.
42:15
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Quick takeaways
- Networking and building personal relationships within the community are essential for fostering trust and growing a rural healthcare practice.
- Maintaining a strong online presence and leveraging Google reviews are crucial components for attracting new patients in rural areas.
Deep dives
Successful Expansion in a Rural Community
The decision to open a second clinic in Franklinton, Louisiana, stemmed from realizing that many patients were traveling considerable distances to receive care. Jay Schultz was prompted by community suggestions and the understanding that there was a demand for quality healthcare within the town, despite its small population of over 3,500. He emphasized that Franklinton already housed an outpatient clinic and a hospital clinic, which validated the need for a new facility. After opening the new clinic, it experienced remarkable growth, reporting a nearly 20% increase in patients within the first year.
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