The Practice Marketing Podcast

Discover effective summer marketing strategies for PTs, Chiros, and Surgeons to boost patient volume. Learn how to leverage customer lists, be topical, social, create irresistible offers, and use digital advertising for a marketing boost.

Colin Sisco, a physical therapist and owner of Kaizen Physical Therapy, discusses how Google Ads brought in 15-20 new patients monthly. He emphasizes not running your own ads and shares tips on empowering your team. The podcast highlights the impact of Google Ads on his business, generating over 1000 conversions online and attracting extra patients to his clinic.

Are you struggling to hire RIGHT employees?We get it. The battle for talent is real -- and the supply of high-quality practitioners is low. But when you have an internship program, you'll create a steady stream of new employees to your practice. In this podcast episode, successful Practice Owner Ujjwal Shakya will teach you....How he set up his residency-like PT internship program How to get started with an internship How to connect with local universitiesWhether you’re a PT, chiro, or another medical practice owner, you can learn a lot from Ujjwal’s approach to creating an internship program. About Ujjwal ShakyaUjjwal Shakya is a physical therapist and founder of MMA & Sports Rehab, a successful Physical Therapy practice in Arlington, Virginia. We could talk a lot about Ujjwal’s success. He’s got two Doctorate degrees– one in physical therapy and one in manual therapy.  he won the Best of Arlington Award two years in a row in the Physical Therapist category. And in his free time, he practices mixed martial arts and Muay Thai!But today we’re going to talk about the unique, residency-like internship program that Ujjwal has set up for Doctor of Physical Therapy students at his practice. He has a passion for teaching and wants to impart a holistic approach to physical therapy. He won Outstanding Clinical Educator Award in 2012 from Marymount University and same award in 2024 from George Washington University 

Matthew Goodemote, Director of Copywriting at Practice Promotions, discusses using ChatGPT in clinic marketing. They cover AI's impact on Google Rank, SEO, and generating social media content. The episode explores pros and cons of using AI for in-clinic and digital content creation, emphasizing the importance of AI in clinic marketing.

Is your clinic brand STRONG? Or is it...forgettable?In this week's episode, Neil interviews McKenna Dance, the Director of the Patient Engagement Team here at Practice Promotions. They'll talk about...What is branding vs marketing? Why is “branding” important to a medical clinic?How can a clinic create an UNFORGETTABLE brand?Plus, McKenna will share how our clients Elliott Physical Therapy and Foundation Physiotherapy have built strong, unforgettable brands in their communities. 

Learn strategies to manage workload and business growth as a practice owner. Discover the importance of hiring the right people, delegating tasks, creating efficient systems, and balancing patient care with business development. Take control of your time and business by implementing these tips.

Is inefficiency CRIPPLING your practice? In this podcast episode, CEO Neil Trickett interviews Mike Dwyer from Prompt EMR. You'll learn...Top 5 things that makes practices inefficientWhat is crippling your profit ratio1 simple step you can take to build your clinic's efficiency and profitability You don't want to miss this episode!Plus, check out Prompt EMR at promptemr.com.

Many of us went to school to become PTs, chiros, or surgeons – but we never went to school to learn business. And unfortunately, a lot of clinic owners I’ve talked to over the years have felt…Overwhelmed by running their own business Poorly equipped to manage billing, finance, front desk, people management  Out of control of their own business!Employees that run amokI felt that way too. Over the past 20 years, I've had to LEARN to be a better business owner.  I had to think of myself as an entrepreneur, not just a PT.Here are my Top 10 Business Resources for Clinic Owners. They've helped me, and they  WILL make you a better business owner! Good to Great - Jim CollinsThe One Thing - Gary Keller Traction - Gino WickhamThe Five Dysfunctions of a Team - Patrick Lencioni Scaling Up - Verne Harnish Get Scalable - Ryan DeissNo B.S. Guide to Maximum Referrals and Customer Retention - Dan Kennedy and Shaun BuckPulling Profits Out of a Hat - Brad Sugars and Monte WyattSimple Numbers Straight Talk, Big Profits - Greg CrabtreeProfit First - Mike Michalowicz

Do you want to SELL your practice down the road?Then you need to start building value in your business NOW. On this podcast episode, Neil interviews Amit Gaglani, PT, on how to sell your practice at maximum value and what buyers are looking for. For 18 years, Amit Gaglani ran Arrow Physical Therapy in New Jersey. He grew Arrow’s revenue to 7 digit figure by scaling operations, nurturing strong referral relationships and creating a management team. Arrow won Outstanding Business of the Year, Top 5 Best Physical Therapy Practices in 2010 and other state, local awards. Profit margins were at 25-30%.And then… Amit sold the practice!Now Amit works as a consultant between private equity groups and PT clinics. And whether you’re a PT, Chiro, or any other type of medical practice, you can learn a lot from Amit. Today, he’ll teach you what buyers are looking for and how to build your practice to sell. 

Learn from Rick Lau and Shaida Rabie on leveraging social media to boost patient referrals, attract Gen Z, and grow your clinic. Discover the importance of showcasing clinic culture authentically on platforms like Instagram and TikTok. Explore strategies for maximizing reach through multiple social media platforms and utilizing clinic culture for social media recruitment ads.