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The Practice Marketing Podcast
Attention Physical Therapists: Get New Patients From Google Reviews & Online Searches
Oct 14, 2024
Travis Robbins, an expert from NLPT and physicaltherapybilling.com, shares his marketing wisdom for physical therapy clinics. He unveils the secrets to boosting your clinic's visibility on Google, emphasizing the vital role of Google reviews in attracting new patients. Learn to optimize your Google Business Profile and solicit genuine patient testimonials for enhanced credibility. Discover effective strategies for targeted advertising and maintaining an engaging online presence, ensuring your clinic stands out in the competitive landscape.
01:02:37
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Quick takeaways
- Optimizing your Google Business Profile with frequent updates and engaging content is essential for attracting new patients online.
- Positive Google Reviews significantly enhance trust and credibility, making them crucial for influencing potential patients' choices.
Deep dives
Improving Google Rankings
To effectively improve visibility on Google, clinics should prioritize their online presence. This includes optimizing their Google Business Profile, where having a substantial number of positive reviews can significantly influence search rankings. Recent statistics indicate that a large percentage of healthcare consumers research physical therapy options online before scheduling an appointment, underscoring the necessity for practices to dominate local searches. By focusing on enhancing their Google search ranking through targeted strategies, such as SEO and content management, practices can successfully drive new patient inquiries.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode