The Practice Marketing Podcast
"How I Grew My PT Practice From 1 to 4 Locations" w/ Bob Thomas
Aug 26, 2024
Bob Thomas, CEO and Founder of Achieve Physical Therapy, shares his journey in scaling his practice from 1 to 4 locations in Massachusetts. He reveals his secret to effective management with just one meeting a week and discusses the biggest mistake he made during expansion. Bob argues that having multiple locations can be overrated, emphasizing instead the importance of strategic planning, accountability, and strong physician relationships. He also highlights the necessity of digital marketing and mentorship programs for sustainable growth.
42:24
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Quick takeaways
- Bob Thomas emphasizes the importance of using a systematic operations scorecard with KPIs to enhance performance across multiple clinic locations.
- He cautions against premature expansion, advocating for maximizing current clinic performance before considering opening additional locations.
Deep dives
The Role of Key Performance Indicators in Clinic Management
Monitoring the performance of multiple clinic locations requires a systematic approach, which can be achieved through the use of an operations scorecard. This scorecard includes key performance indicators (KPIs) that allow clinic directors to assess their performance weekly against established targets. By utilizing a consistent set of KPIs across all locations, clinic directors can easily identify areas that are not meeting expectations and engage in meaningful discussions to address any issues. This method not only streamlines communication but also fosters accountability among staff, ultimately improving overall clinic performance.
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