Navigating Growth in Physical Therapy Practices

This chapter explores the complexities of expanding a physical therapy practice, stressing the importance of self-control and evaluating opportunities before growth. It highlights the necessity of focusing on profitability at a single location and offers practical advice for managing multiple clinics effectively, including leadership development and operational strategies. The discussion also delves into the evolution of marketing practices, emphasizing digital strategies like Google Ads and the significance of a well-optimized website for attracting clients and talent.