Understanding Brand Perception

Branding is fundamentally about the perception people have of a practice, reflecting what others say when the owner is not present. Unlike large corporations like Apple or Coca-Cola, small practices have the unique advantage of forging personal connections with patients, enabling them to leverage those relationships as organic brand ambassadors. By focusing on how practices show up in their communities and the feelings they invoke, owners can create a brand that resonates more authentically with potential patients. This approach encourages practice owners to identify their unique qualities and articulate how they want to be perceived by their audience.