The Practice Marketing Podcast
Build a Physical Therapy Brand That Stands Out From the Crowd w / Jamey Schrier, PT
Oct 7, 2024
In this conversation, Jamey Schrier, founder of Practice Freedom U, shares his expertise in building strong brands for physical therapy practices. He emphasizes that your brand is shaped by what people say about you behind your back. Jamey explores the importance of authenticity, personal connection, and a solid online presence in standing out. He highlights the role of intentional management, the power of coaching, and the need to align your mission with your practice's identity. This insightful dialogue provides essential tools for success in a competitive market.
54:41
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Quick takeaways
- A successful clinic brand reflects community connections and patient relationships, fostering organic endorsements that resonate with potential clients.
- Creating an intentional patient experience through consistent branding improves retention and referrals, enhancing practice growth and sustainability.
Deep dives
Understanding Brand Perception
Branding is fundamentally about the perception people have of a practice, reflecting what others say when the owner is not present. Unlike large corporations like Apple or Coca-Cola, small practices have the unique advantage of forging personal connections with patients, enabling them to leverage those relationships as organic brand ambassadors. By focusing on how practices show up in their communities and the feelings they invoke, owners can create a brand that resonates more authentically with potential patients. This approach encourages practice owners to identify their unique qualities and articulate how they want to be perceived by their audience.
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