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Building a Strong Brand in Physical Therapy
This chapter explores the crucial role of branding in physical therapy practices, highlighting how a clear and authentic brand identity can attract both clients and skilled professionals. It emphasizes the importance of evolving branding alongside business growth, while also addressing the challenges of maintaining team cohesion and adapting to market needs. By fostering authentic relationships and clearly defining core values, practice owners are encouraged to take intentional steps towards achieving long-term success.