The Practice Marketing Podcast
Using Workshops & Webinars to Market Your Physiotherapy Practice w/ Jon Clay
Oct 21, 2024
Jon Clay, a physiotherapist and owner of SOS Physiotherapy with multiple locations, dives deep into the art of marketing through workshops and webinars. He reveals how selecting the right topics can significantly boost patient engagement. Jon shares his secrets on effective follow-up to turn interested attendees into loyal clients. He also discusses his bold move to invest in Google Ads and emphasizes the importance of teamwork in successful marketing strategies. Tune in for inspiring insights on fostering community connections and enhancing patient retention!
46:03
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Quick takeaways
- Workshops and webinars effectively function as both educational platforms and marketing tools, driving patient engagement and treatment inquiries.
- Strategically selecting workshop topics based on community needs can significantly enhance participation and align services with potential patients' interests.
Deep dives
Strategic Implementation of Workshops and Webinars
Workshops and webinars have been integral to the growth strategy of clinics, providing an organized approach to marketing. A clear timeline outlines that while informal workshops began around 2010, a more systematic strategy emerged around 2017, utilizing chat systems and operational strategies for organization. This strategic approach includes developing staff responsibilities, such as appointing a workshop coordinator to oversee communications and follow-ups. The emphasis on operationalization has allowed clinics to expand their reach and efficiency in conducting these sessions.
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