Using Workshops & Webinars to Market Your Physiotherapy Practice w/ Jon Clay
Oct 21, 2024
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Jon Clay, a physiotherapist and owner of SOS Physiotherapy with multiple locations, dives deep into the art of marketing through workshops and webinars. He reveals how selecting the right topics can significantly boost patient engagement. Jon shares his secrets on effective follow-up to turn interested attendees into loyal clients. He also discusses his bold move to invest in Google Ads and emphasizes the importance of teamwork in successful marketing strategies. Tune in for inspiring insights on fostering community connections and enhancing patient retention!
Workshops and webinars effectively function as both educational platforms and marketing tools, driving patient engagement and treatment inquiries.
Strategically selecting workshop topics based on community needs can significantly enhance participation and align services with potential patients' interests.
Deep dives
Strategic Implementation of Workshops and Webinars
Workshops and webinars have been integral to the growth strategy of clinics, providing an organized approach to marketing. A clear timeline outlines that while informal workshops began around 2010, a more systematic strategy emerged around 2017, utilizing chat systems and operational strategies for organization. This strategic approach includes developing staff responsibilities, such as appointing a workshop coordinator to oversee communications and follow-ups. The emphasis on operationalization has allowed clinics to expand their reach and efficiency in conducting these sessions.
Educational Value Meets Marketing Strategy
Workshops serve as an educational platform but must also function as a marketing tool that encourages potential patients to seek treatment. The process involves leading attendees through an awareness of their issues, creating a pathway to recognizing the necessity of physiotherapy solutions. Maintaining an engaging environment is crucial, ensuring it does not become merely an information session devoid of actionable insights. Facilitators are tasked with incorporating calls to action, aiming not just for educational fulfillment but for converting attendees into new clients.
Building Rapport Before and After Engagement
Developing rapport with potential patients is essential and can start as early as the registration process for workshops. By utilizing contact forms and immediate follow-ups, clinics to establish a connection prior to the actual event, which can lead to increased engagement. This rapport-building extends to clinicians during the workshops, where they can reference attendees’ initial queries, enhancing personal connections. The process not only prepares attendees for the value they can gain but also increases the likelihood of them booking appointments post-workshop.
Value of Targeted Topics Based on Community Needs
Identifying topics of interest for workshops and webinars is a strategic process that can lead to greater participation and success rates. While health-related topics like back pain often seem appealing, understanding community needs through surveys can unveil unexpected interests, such as arthritis or sports-related injuries. Successful workshops connect deeper emotional and practical concerns of the community to the services provided. Clinics benefit from tailoring their offerings to address what truly resonates with potential patients, ensuring higher engagement and attendance.
Want to increase patient retention? Then you should attract the RIGHT kind of patients...with workshops! In this podcast, Jon Clay from SOS Physiotherapy will share how he's run workshops & webinars to attract new patients.
You'll learn how to...
Choose the right workshop topic
MAKE THE SALE when you follow up with attendees
Get your team involved
Plus, you'll hear why Jon Clay took the plunge & invested in Google Ads!
About Our Guest
Jon Clay is a physiotherapist and owner of SOS Physiotherapy, a successful 5-location practice in the Kitchener, Ontario area. He’s also a coach and mentor to other practices through Clinic Accelerator helping them grow their businesses.
He has been a Practice Promotions client since 2018 and has gotten GREAT results with his physiotherapy marketing.
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