The Practice Marketing Podcast

Using Workshops & Webinars to Market Your Physiotherapy Practice w/ Jon Clay

Oct 21, 2024
Guest
Jon Clay
Jon Clay, a physiotherapist and owner of SOS Physiotherapy with multiple locations, dives deep into the art of marketing through workshops and webinars. He reveals how selecting the right topics can significantly boost patient engagement. Jon shares his secrets on effective follow-up to turn interested attendees into loyal clients. He also discusses his bold move to invest in Google Ads and emphasizes the importance of teamwork in successful marketing strategies. Tune in for inspiring insights on fostering community connections and enhancing patient retention!
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Episode notes
1
Intro
00:00 • 2min
2
Harnessing Workshops and Webinars for Marketing Success
02:19 • 16min
3
Aligning Workshop Topics with Patient Interests for Better Engagement
18:32 • 3min
4
Engaging Workshops for Community Connection
21:41 • 11min
5
Leveraging Google Ads for Practice Growth
33:02 • 5min
6
Building a Successful Foundation for Practice Marketing
37:43 • 2min
7
Collaboration for Effective Marketing
40:03 • 4min
8
Embracing Risk and Marketing Success
43:59 • 2min