3min chapter

The Practice Marketing Podcast cover image

Using Workshops & Webinars to Market Your Physiotherapy Practice w/ Jon Clay

The Practice Marketing Podcast

CHAPTER

Aligning Workshop Topics with Patient Interests for Better Engagement

This chapter highlights the crucial role of understanding community needs in workshop planning, illustrated by a case study on arthritis in Florida's Medicare population. By conducting surveys, the authors emphasize the importance of aligning workshop content with patient interests to enhance engagement and treatment adherence.

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