The Practice Marketing Podcast

James Casady, a seasoned professional in physical therapy practice acquisitions, shares his insights on buying and selling practices. He discusses the challenging yet rewarding aspects of transitioning ownership, emphasizing communication and leadership. The conversation also touches on the significance of financial assessments and marketing strategies for success. Casady highlights the balance between brand integration and employee welfare during these shifts, making a strong case for calculated risks in practice growth.

Dr. Kwab Ofori-Ansah, a seasoned expert in multi-location clinics, shares insights on expanding your practice. He discusses key factors for successful growth, including the importance of financial stability and market research. Dr. Ofori-Ansah emphasizes grassroots marketing combined with digital strategies like Google Ads. He also highlights the need for effective communication to enhance patient experiences and the critical role of community support in ensuring long-term success for new locations.

Discover innovative marketing strategies tailored for chiropractic practice owners. Learn how to boost patient engagement through effective email campaigns and website optimization. Uncover the power of community partnerships to enhance visibility. Tackle common challenges like competition and attracting cash-pay clients with fresh ideas. This engaging discussion also sheds light on maintaining consistent revenue and building a standout brand in a crowded market.

Blake Willis, an experienced Practice Promotions Account Executive and former Marketing Coordinator, shares invaluable insights for marketing coordinators aiming to attract new patients. He discusses the importance of building physician relationships and effectively tracking vital metrics. Blake emphasizes innovative marketing strategies in physical therapy, including simplifying medical jargon and utilizing personal connections. He also highlights the need for a business mindset and data-driven approaches to succeed in a competitive landscape.

Discover effective summer marketing strategies for PTs, Chiros, and Surgeons to boost patient volume. Learn how to leverage customer lists, be topical, social, create irresistible offers, and use digital advertising for a marketing boost.

Colin Sisco, a physical therapist and owner of Kaizen Physical Therapy, discusses how Google Ads brought in 15-20 new patients monthly. He emphasizes not running your own ads and shares tips on empowering your team. The podcast highlights the impact of Google Ads on his business, generating over 1000 conversions online and attracting extra patients to his clinic.

Are you struggling to hire RIGHT employees?We get it. The battle for talent is real -- and the supply of high-quality practitioners is low. But when you have an internship program, you'll create a steady stream of new employees to your practice. In this podcast episode, successful Practice Owner Ujjwal Shakya will teach you....How he set up his residency-like PT internship program How to get started with an internship How to connect with local universitiesWhether you’re a PT, chiro, or another medical practice owner, you can learn a lot from Ujjwal’s approach to creating an internship program. About Ujjwal ShakyaUjjwal Shakya is a physical therapist and founder of MMA & Sports Rehab, a successful Physical Therapy practice in Arlington, Virginia. We could talk a lot about Ujjwal’s success. He’s got two Doctorate degrees– one in physical therapy and one in manual therapy.  he won the Best of Arlington Award two years in a row in the Physical Therapist category. And in his free time, he practices mixed martial arts and Muay Thai!But today we’re going to talk about the unique, residency-like internship program that Ujjwal has set up for Doctor of Physical Therapy students at his practice. He has a passion for teaching and wants to impart a holistic approach to physical therapy. He won Outstanding Clinical Educator Award in 2012 from Marymount University and same award in 2024 from George Washington University 

Matthew Goodemote, Director of Copywriting at Practice Promotions, discusses using ChatGPT in clinic marketing. They cover AI's impact on Google Rank, SEO, and generating social media content. The episode explores pros and cons of using AI for in-clinic and digital content creation, emphasizing the importance of AI in clinic marketing.

Is your clinic brand STRONG? Or is it...forgettable?In this week's episode, Neil interviews McKenna Dance, the Director of the Patient Engagement Team here at Practice Promotions. They'll talk about...What is branding vs marketing? Why is “branding” important to a medical clinic?How can a clinic create an UNFORGETTABLE brand?Plus, McKenna will share how our clients Elliott Physical Therapy and Foundation Physiotherapy have built strong, unforgettable brands in their communities. 

Learn strategies to manage workload and business growth as a practice owner. Discover the importance of hiring the right people, delegating tasks, creating efficient systems, and balancing patient care with business development. Take control of your time and business by implementing these tips.