The Practice Marketing Podcast
Neil Trickett, PT
Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential? The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less. Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010. Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets.His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.
Episodes
Mentioned books
Nov 18, 2024 • 49min
5 Roadblocks Slowing Down PT Owners' Success w/ Raj Suppiah
In this conversation with Raj Suppiah, Co-founder of Foundation Physiotherapy, they discuss five significant roadblocks limiting the success of PT clinic owners. Raj highlights the dangers of working in the business instead of on it and the necessity of clear goal setting. He emphasizes the value of outsourcing and selecting specialized vendors. The importance of understanding cash flow and creating unique customer experiences is also explored, drawing lessons from successful brands. This session is a goldmine for healthcare entrepreneurs seeking growth!
Nov 11, 2024 • 57min
🎄 Prevent Holiday Cancellations! w/ Front Office Guru Dee Bills
Dee Bills, founder of Front Office Guru and creator of the Front Office Training Academy, specializes in transforming front desk teams for private practices. In this discussion, she shares effective scripts to mitigate holiday cancellations and explains why scheduling patients right after vacations is a no-go. Dee emphasizes the importance of team training and communication in boosting patient attendance. She also highlights key strategies like a structured marketing system to attract ideal patients while maintaining staff morale during the hectic holiday season.
Nov 4, 2024 • 35min
Increase Revenue & See More Patients With AI w/ Mansoor Ahmed, Wiz Eligibility
Mansoor Ahmed, a serial entrepreneur and founder of WizHealth, dives into the future of AI in physical therapy clinics. He discusses how AI can automate front desk operations, making scheduling a breeze and alleviating administrative burdens. The conversation highlights the revolutionary potential of AI in patient interactions, insurance verification, and operational efficiency. Mansoor emphasizes optimizing patient engagement through specialized software, enhancing clinic profitability, and the importance of strong team dynamics in embracing these innovations.
Oct 28, 2024 • 16min
🍁 5 Great Fall Social Media Ideas for Physical Therapists & Chiropractors
Discover creative fall-themed social media tips perfect for connecting with your patients! From celebrating Halloween to sharing healthy autumn recipes, there are countless ways to engage. Learn how to highlight Veteran's Day and Breast Cancer Awareness Month while promoting local events. The podcast also dives into seasonal safety tips to keep everyone safe during their fall adventures. Prepare to transform your social media presence this pumpkin spice season!
Oct 21, 2024 • 46min
Using Workshops & Webinars to Market Your Physiotherapy Practice w/ Jon Clay
Jon Clay, a physiotherapist and owner of SOS Physiotherapy with multiple locations, dives deep into the art of marketing through workshops and webinars. He reveals how selecting the right topics can significantly boost patient engagement. Jon shares his secrets on effective follow-up to turn interested attendees into loyal clients. He also discusses his bold move to invest in Google Ads and emphasizes the importance of teamwork in successful marketing strategies. Tune in for inspiring insights on fostering community connections and enhancing patient retention!
Oct 14, 2024 • 1h 3min
Attention Physical Therapists: Get New Patients From Google Reviews & Online Searches
Travis Robbins, an expert from NLPT and physicaltherapybilling.com, shares his marketing wisdom for physical therapy clinics. He unveils the secrets to boosting your clinic's visibility on Google, emphasizing the vital role of Google reviews in attracting new patients. Learn to optimize your Google Business Profile and solicit genuine patient testimonials for enhanced credibility. Discover effective strategies for targeted advertising and maintaining an engaging online presence, ensuring your clinic stands out in the competitive landscape.
Oct 7, 2024 • 55min
Build a Physical Therapy Brand That Stands Out From the Crowd w / Jamey Schrier, PT
In this conversation, Jamey Schrier, founder of Practice Freedom U, shares his expertise in building strong brands for physical therapy practices. He emphasizes that your brand is shaped by what people say about you behind your back. Jamey explores the importance of authenticity, personal connection, and a solid online presence in standing out. He highlights the role of intentional management, the power of coaching, and the need to align your mission with your practice's identity. This insightful dialogue provides essential tools for success in a competitive market.
Sep 30, 2024 • 38min
Make PTs & Clinicians BEG To Work For You w/ Rick Lau
Rick Lau, a seasoned healthcare entrepreneur and business coach, teams up with Shaida Rabie, a Gen Z social media expert, to tackle the hiring crisis in clinics. They discuss leveraging social media to attract top talent and share secrets on optimizing Google for better recruitment results. They emphasize the importance of showcasing clinic culture through engaging content and using innovative marketing strategies to appeal to potential hires. Tune in for insights on making your practice a desirable workplace in today’s competitive landscape!
Sep 23, 2024 • 50min
2x Your Success: Principles to Build a Multimillion-Dollar Practice w/ Dr. Sterling Carter
Dr. Sterling Carter, an Army veteran and successful entrepreneur, shares powerful insights on building a multimillion-dollar practice. He discusses the importance of servant leadership and how military experiences shaped his business strategies. Listeners learn about the significance of niche focus, effective marketing, and structuring family-owned businesses to thrive. Sterling highlights mindset shifts necessary for scaling practices and emphasizes resilience and community engagement to attract the right clients. Valuable tips for maximizing growth and success in physical therapy await!
Sep 16, 2024 • 52min
9 Alarming Things You Must Know Before Hiring a Marketing Agency (Not Knowing These Could Cost You $10,000s!)
Hiring the wrong marketing agency can lead to costly mistakes, especially if they lack healthcare expertise. Discover how an ad retargeting blunder cost a physio thousands and learn to spot scammers and fake gurus. The hosts highlight the dangers of unrealistic promises, like getting you to Google in a month, and stress the importance of HIPAA compliance to avoid severe penalties. Investing in quality marketing services is crucial for maximizing ROI while navigating the complexities of SEO and tailored strategies in healthcare.
