The Practice Marketing Podcast
Neil Trickett, PT
Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential? The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less. Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010. Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets.His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.
Episodes
Mentioned books
Dec 30, 2024 • 18min
Set Simple Goals for Your Rehab Practice in 2025
If you don't PLAN, you won't GROW your PT or Chiropractic practice. ...but at the same time, creating a massive yearly plan that you then ignore is a waste of time. On this practice, you'll learn a few simple planning tips that you'll actually USE to grow and level up your practice. Those tips include...Setting patient visit goals for Q1 2025 Analyzing where the bottlenecks are in your practice (is it you?)...why planning is worth it in the first placeHappy New Year!
Dec 23, 2024 • 24min
Top Trends in PT and Chiro Marketing for 2025
Discover the latest marketing trends in physical therapy and chiropractic practices as we approach 2025. Learn how to attract top talent and the battle between Google and Facebook advertising. Explore the role of AI in enhancing marketing strategies. Delve into the importance of data tracking for making informed decisions, ensuring HIPAA compliance, and improving patient acquisition processes. Uncover innovative strategies designed to lower customer acquisition costs and boost profitability in a competitive landscape.
Dec 16, 2024 • 42min
Marketing Your PT Practice in a Rural Community w/ Jay Schultz, DPT
Jay Schultz, DPT and founder of Schultz Physical Therapy, shares innovative marketing strategies for thriving in a rural community of just over 3,500 residents. He discusses the vital role of Google reviews in attracting new patients and the significance of connecting with older demographics through thoughtful newsletters. Jay's insights reveal how understanding local needs and effective digital advertising can significantly boost patient visits and engagement, proving growth is possible even in small towns.
Dec 9, 2024 • 52min
Interview w/ Mike Horsfield, President of the APTA's Private Practice Section
It's the 100th episode of the Practice Marketing Podcast! To celebrate, we have special guest Mike Horsfield, President of the APTA's Private Practice Section, on to discuss...The future of reimbursements & cash pay Hiring - why it's a good problem to haveThe future of the PT industryIf you want to learn about what's coming in 2025 for the physical therapy industry, you NEED to listen to this episode.About Our Guest: Mike Horsfield, PT Mike is the CEO of Rock Valley Physical Therapy, which is one of the largest therapist-owned PT practices in the nation. He is also the President of the APTA’s Private Practice Section.Today, he’ll talk to us about the future of the PT industry. Are the best days behind us? Or can PT practice owners STILL create thriving businesses in today’s economy and into the future?
Dec 2, 2024 • 10min
Hiring Just Got Easier! Introducing Market2Hire
Struggling to hire top talent for your clinic? Discover innovative strategies that elevate your job postings above major platforms like ZipRecruiter. Learn about the Market2Hire system, which helps clinics create dedicated job centers for better visibility. Explore how optimized job postings not only attract the right candidates but also bolster marketing efforts, enhancing patient acquisition and revenue growth. This is recruitment redefined for healthcare practices!
Nov 25, 2024 • 56min
The Secrets of Email Marketing for Physical Therapists w/ Wes Taylor
In this engaging discussion, Wes Taylor, the Special Projects & SEO Manager at Practice Promotions, shares his email marketing expertise for physical therapists. He emphasizes the importance of reaching out to patients at least twice a month to boost retention and referrals. Wes explains why platforms like Mailchimp may not be ideal and reveals strategies for crafting impactful emails that ensure HIPAA compliance. He also discusses the pitfalls of inactive subscribers and the need for targeted campaigns to maximize engagement and efficiency.
Nov 18, 2024 • 49min
5 Roadblocks Slowing Down PT Owners' Success w/ Raj Suppiah
In this conversation with Raj Suppiah, Co-founder of Foundation Physiotherapy, they discuss five significant roadblocks limiting the success of PT clinic owners. Raj highlights the dangers of working in the business instead of on it and the necessity of clear goal setting. He emphasizes the value of outsourcing and selecting specialized vendors. The importance of understanding cash flow and creating unique customer experiences is also explored, drawing lessons from successful brands. This session is a goldmine for healthcare entrepreneurs seeking growth!
Nov 11, 2024 • 57min
🎄 Prevent Holiday Cancellations! w/ Front Office Guru Dee Bills
Dee Bills, founder of Front Office Guru and creator of the Front Office Training Academy, specializes in transforming front desk teams for private practices. In this discussion, she shares effective scripts to mitigate holiday cancellations and explains why scheduling patients right after vacations is a no-go. Dee emphasizes the importance of team training and communication in boosting patient attendance. She also highlights key strategies like a structured marketing system to attract ideal patients while maintaining staff morale during the hectic holiday season.
Nov 4, 2024 • 35min
Increase Revenue & See More Patients With AI w/ Mansoor Ahmed, Wiz Eligibility
Mansoor Ahmed, a serial entrepreneur and founder of WizHealth, dives into the future of AI in physical therapy clinics. He discusses how AI can automate front desk operations, making scheduling a breeze and alleviating administrative burdens. The conversation highlights the revolutionary potential of AI in patient interactions, insurance verification, and operational efficiency. Mansoor emphasizes optimizing patient engagement through specialized software, enhancing clinic profitability, and the importance of strong team dynamics in embracing these innovations.
Oct 28, 2024 • 16min
🍁 5 Great Fall Social Media Ideas for Physical Therapists & Chiropractors
Discover creative fall-themed social media tips perfect for connecting with your patients! From celebrating Halloween to sharing healthy autumn recipes, there are countless ways to engage. Learn how to highlight Veteran's Day and Breast Cancer Awareness Month while promoting local events. The podcast also dives into seasonal safety tips to keep everyone safe during their fall adventures. Prepare to transform your social media presence this pumpkin spice season!
