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The Practice Marketing Podcast

Latest episodes

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Oct 16, 2023 • 46min

How We Grew Our Practice to 8 Locations and 94 Employees w/ the Elliotts

Darryl and Patti Elliott share their journey of growing Elliott Physical Therapy to 8 locations with 90+ employees. Topics include using Google Ads for hiring, skyrocketing Google Reviews, creating a team people love, and thinking like business owners.
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Sep 25, 2023 • 1h 6min

How Our Medical Clinic Won Business of the Year in 2023

Chris Hicks, PT and Founder of Foundation Therapy, shares how his clinic won Business of the Year - topics include transitioning from therapist to business owner, paperless scheduling, employee placement strategies, soliciting genuine Google reviews, and overcoming insurance cuts.
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Sep 19, 2023 • 47min

How I Grew My Clinic From 1 to 7 Locations with Raj Suppiah

Raj Suppiah, Toronto-based physiotherapist, shares his journey of growing his clinic from 1 to 7 locations. Topics covered include transitioning from treating patients to working on the business, identifying opportunities for staff retention, building systems for success, and the importance of working less to innovate more.
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Sep 11, 2023 • 49min

How to Market Your Multi-Location Clinic with Trilogy PT & Medically Oriented Gym

Learn marketing strategies for multi-location clinics from Sara Sam, Clinic leader from Trilogy PT. Topics include growth metrics, tracking key metrics, and generating revenue from cash-pay memberships. Explore the success of Trilogy PT's 6-location practice and the importance of tailored care plans for patient needs.
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Aug 14, 2023 • 37min

The Secrets of Patient Marketing for Referrals and Reactivation

Neil and Billy Beaudreau discuss patient marketing for referrals and reactivations in physical therapy. They emphasize on growing customer list, reactivating past patients with email, and the power of print mail in increasing referrals. They also cover challenges in starting a practice during COVID-19, maintaining patient relationships, using email marketing for recruitment, working with Practice Promotions, and the importance of regular communication and repetition in patient marketing.
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Jul 31, 2023 • 39min

How to Market to Patients With Email

Learn how to market to patients with email in this podcast. They discuss email subject lines that work, different types of email campaigns, and other email tips and tricks for PT, Rehab, or Chiro clinics. They also talk about staying connected with patients during the pandemic, the importance of email marketing, strategies for marketing to patients, the significance of brand recognition, and the importance of consistency and relatability in email marketing.
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Jul 17, 2023 • 42min

Grow Your Business With Positivity with Dr. Michael Nula

Dr. Michael Nula, founder of Nula Training Systems®, shares insights on building systems in practices for efficiency and joy. Topics include systematizing business operations, franchise models, key metrics for clinic success, and encouraging support in private practice.
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Jun 19, 2023 • 1h

Maximize Profits, Minimize Hours, and Enjoy Your Life with Jamey Schrier, PT

Expert PT owner Jamey Schrier shares tips on treating less, earning more, and enjoying life. Topics include transitioning from therapist to entrepreneur, seeking mentorship, time control, clear marketing systems, and the power of playbooks in business.
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Jun 5, 2023 • 42min

The Power of Print Marketing for PTs

Dr. Tony Cere and Susan Martin from Kinetix PT discuss the success of print marketing in physical therapy. They share examples of patients attracted through newsletters and the effectiveness of rack cards in encouraging reviews. Additionally, they highlight the importance of sharing patient success stories and providing informative print materials. The speakers also emphasize the significance of having both print and digital marketing strategies for attracting new patients and maintaining communication.
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May 22, 2023 • 53min

Transform From a PT to a Leader with Neil & Amy Trickett

Neil and Amy Trickett share their journey from physical therapists to practice owners, discussing challenges like when a doctor stopped referring patients. They highlight the importance of differentiating between being a PT and a business owner, running a business as a husband/wife team, and the evolution of their roles in a growing clinic.

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