The Practice Marketing Podcast
2x Your Success: Principles to Build a Multimillion-Dollar Practice w/ Dr. Sterling Carter
Sep 23, 2024
Dr. Sterling Carter, an Army veteran and successful entrepreneur, shares powerful insights on building a multimillion-dollar practice. He discusses the importance of servant leadership and how military experiences shaped his business strategies. Listeners learn about the significance of niche focus, effective marketing, and structuring family-owned businesses to thrive. Sterling highlights mindset shifts necessary for scaling practices and emphasizes resilience and community engagement to attract the right clients. Valuable tips for maximizing growth and success in physical therapy await!
49:32
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Quick takeaways
- Transforming from working in the business to working on it is necessary for practice owners to achieve significant growth.
- Specializing in niche areas of therapy can attract more patients and enhance practice success by addressing specific community needs.
Deep dives
The Journey to Entrepreneurship
The speaker discusses the transformative journey from being a physical therapist to becoming a successful entrepreneur. Initially, he did not aspire to own a business but felt a calling to provide more than what a hospital could offer. After starting his first outpatient physical therapy practice in 2008, he recognized opportunities to expand into healthcare staffing and other services. This journey illustrates how passion and being in the right place at the right time can lead to multiple successful ventures.
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