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9min chapter
2x Your Success: Principles to Build a Multimillion-Dollar Practice w/ Dr. Sterling Carter
The Practice Marketing Podcast
From Therapy to Entrepreneurship
This chapter explores the speaker's transformative journey from being a hospital-based physical therapist to establishing their own outpatient practice in 2008. It sheds light on the entrepreneurial challenges faced, the significance of acquiring business skills, and highlights key aspects such as marketing and operational management necessary for success. Additionally, it illustrates the critical role of structured processes in achieving long-term business sustainability, using examples from well-known companies like McDonald's and Chick-fil-A.
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