2x Your Success: Principles to Build a Multimillion-Dollar Practice w/ Dr. Sterling Carter
The Practice Marketing Podcast
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Niche Focus for Growth in Physical Therapy
This chapter emphasizes the importance of identifying a specific niche within physical therapy to attract the right patients and create a sustainable business model. The speakers discuss strategies for clinic owners to achieve financial milestones by building a knowledgeable team, understanding market demographics, and enhancing visibility through community engagement. They highlight the necessary mindset shifts and operational changes required to scale practices effectively beyond reliance on the owner.
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